Digital Marketing Manager (Growth & Performance)

About Canibuild Canibuild is the proptech company transforming how people plan and start construction projects—whether you’re a government agency, builder or property owner. With over 1 million site assessments completed and 8,500+ clients across the US, ANZ and CA, Canibuild’s AI-powered platform delivers instant site feasibility, automated pre-permitting, and real-time 3D visualisation for homes, ADUs, pools, sheds, garages, and more. From zoning checks to public inquiries and the digitisation of planning workflows, Canibuild simplifies compliance and planning for everyone. We’re redefining how the world builds. Learn more at canibuild.com. Role Overview You'll own end-to-end paid/digital media and SEO as a relentless individual contributor driving Canibuild's global pipeline growth. This role demands a data-obsessed operator who uses analytics to generate Sales Qualified Leads (SQLs) and Quality Leads — not just traffic. With Canibuild's strong focus on AI-powered workflows, you'll also lead the adoption of emerging tools to amplify paid media output and efficiency. Key Responsibilities SEO & Organic Growth ↑ Priority • Own technical SEO, on-page optimisation, and keyword strategy across all markets. • Build and maintain content briefs aligned to bottom-of-funnel intent to drive SQLs. • Track organic rankings, Core Web Vitals, and crawl health via GA4 and Search Console. • Coordinate with content and dev teams to implement SEO fixes and content calendars. Paid & Digital Media ↑ Priority • Plan, launch, and optimise campaigns across Meta, Google (Search/Display/YouTube), LinkedIn, and programmatic channels. • Manage budgets and agency/vendor relationships with a focus on ROAS and CPL efficiency. • Leverage AI-native tools (e.g. Performance Max, Advantage+, automated bidding, generative ad creative) to lead — not just manage — paid media. • Creative problem-solving with lean budgets; make every dollar demonstrate measurable SQL impact. Analytics & Data Ownership ↑ Priority • Own performance dashboards in HubSpot, GA4, and BI tools — self-serve, no waiting on analysts. • Track and report on CTR, CPL, LTV, ROAS, SQL volume, and Quality Lead rate weekly. • Use attribution modelling to assess channel contribution and inform budget decisions. • Comfortable with SQL-based reporting and data exports; ties every initiative to pipeline outcomes. AI Tools & Innovation — New • Stay current with AI-powered marketing tools and proactively test and implement new capabilities. • Lead prompt-engineered creative workflows, AI-assisted audience targeting, and automated reporting. • Build a personal toolkit of AI tools that multiplies individual output — this is an IC role, not a management role. Cross-Functional & Project Ownership • Partner with Sales, Product, Content, and Design on campaign briefs and aligned deliverables. • Own project briefs, timelines, task assignments, and stakeholder communications autonomously. • A/B test creative, copy, channels, and audience segments continuously. Like to have: CRM Strategy & Execution • Architect and administer HubSpot: contact segmentation, lead scoring, workflows, and dashboards. • Design email nurture tracks and drip campaigns that convert MQLs to SQLs. • Maintain CRM hygiene and ensure data integrity across the funnel. Qualifications Required • 5+ years hands-on in digital marketing (SEO + paid media + CRM). • Deep HubSpot experience (preferred) — workflows, lead scoring, and reporting. • Proven paid media track record: Google Ads, Meta, LinkedIn. • Strong analytical skills; SQL-based reporting comfort. • GA4 proficient — attribution, funnel analysis, event tracking. • Demonstrated ownership mentality — ships without hand-holding. • Exceptional English communication (written and verbal). Preferred • B2B SaaS or proptech background. • Certifications: HubSpot, Google Ads, Meta Blueprint. • Experience with attribution models (linear, data-driven). • Familiarity with AI ad tools (Performance Max, Advantage+, generative creative). • Zapier, Adroll, Outbrain experience. Tools You'll Use Claude · HubSpot · Google Ads · Meta Ads · GA4 · LinkedIn Ads · Google Search Console · Zapier · Adroll · Outbrain · AI creative tools · SQL / BI tools Competitive India-market salary & incentives Fully remote role Opportunities for global project ownership and career growth Collaborative, fast-paced startup culture