Digital Marketing Manager

You'll be the only Digital Marketer on the team, with full ownership of website migration, schema architecture, AEO strategy, and the technical site layer. You'll work alongside a Designer and our Marketing Ops Manager, and you'll partner directly with the Head of Marketing on roadmap. This is a high-autonomy role. You'll set the strategy, ship the work, and own the outcomes. * Own the WordPress → HubSpot CMS migration end-to-end — redirect strategy, URL architecture, link-equity preservation, technical QA, post-launch monitoring * Design and implement schema markup and structured data to maximize visibility in both Google SERPs and LLM answer engines * Define and execute our AEO (Answer Engine Optimization) strategy — structure content so Perplexity, ChatGPT, and Claude cite TrustYou as the authoritative source for hospitality software * Optimize Core Web Vitals, site architecture, internal linking, sitemap, and robots.txt management * Maintain and extend HubSpot CMS modules, templates, and theme tokens, building on the 2026 modular brand system * Build measurement infrastructure in GA4 + Looker that connects technical SEO performance to pipeline and revenue * Work with Claude AI agents for content generation, technical audits, and schema generation — we expect you to leverage AI to multiply your output * Edit and direct SEO content production, partnering with marketing leadership on editorial calendar * Run targeted CRO and A/B testing on conversion-critical pages (pricing, demo request, content-gated assets) * **3–5+ years in technical SEO + web marketing** — deep, hands-on, demonstrable. Not "I managed an SEO agency." * **Direct experience with a WordPress → HubSpot CMS migration** (or a comparable enterprise CMS migration) end-to-end. You know where redirects fail, what URL structures break, how to preserve link equity. * **HubSpot CMS expertise** — modules, templates, HubL, theme tokens * **Strong fluency in schema markup, structured data, Core Web Vitals, redirect strategy, internal linking architecture** * **Understanding of AEO / LLM-search optimization** — how Perplexity, ChatGPT, Claude surface answers, and how to structure content for citation * **GA4 + Looker** for measurement; you can connect SEO performance to funnel and revenue, not just rankings * **SEO content sense** — can write or strongly edit. You don't need to be a copywriter, but you know good SEO content from bad. * **Active fluency with AI tools** — you're already using Claude or comparable AI agents in your day-to-day work * **Strong English communication**, written and verbal Nice-to-haves: * CRO instincts on landing pages and conversion paths * Familiarity with Looker Studio dashboards in a marketing context * Experience with paid advertising (Google ads, LinkedIn) * Hospitality tech experience About you: * You're comfortable being the only owner of a technical layer — you don't need a team beneath you to ship * You execute independently and don't need micromanagement * You communicate clearly across functions — sales, marketing, product * You favor quality over throughput — you'd rather ship one great migration than ten rushed redirects * You're comfortable being the only owner of a technical layer - you don't need a team beneath you to ship * You execute independently and don't need micromanagement * You communicate clearly across functions — sales, marketing, product * You favor quality over throughput — you'd rather ship one great migration than ten rushed redirects * Global & Diverse Team: Work in a collaborative, multicultural environment. * Flexibility: Flexible working hours to help you shape your own work-life balance. * Remote-First: A truly remote-friendly environment. * Growth: Ongoing career development, training, and coaching. * Learning Time: Six dedicated days per year for learning and development. * Culture: Regular team events (in-person and virtual) and location-based social benefits.