Digital Marketing Consultant

Job Title: Digital Marketing Consultant Location: Kampala, Uganda (Hybrid/Remote as applicable) Company: LITARM CONSULTS LTD / CertiLink Africa Employment Type: Full-time / Contract Reports to: Head of Business Development About Us LITARM CONSULTS LTD is a dynamic consulting firm offering strategic HR, project management, and business advisory services. Our training arm, CertiLink Africa, is dedicated to professional certification training and career development, helping individuals and organizations unlock their potential through globally recognized programs and practical learning experiences. Position Summary We are seeking a highly motivated and creative Digital Marketing Consultant to support the development and execution of our digital marketing strategy across both LITARM CONSULTS LTD and CertiLink Africa. This role is ideal for a self-starter with a strong grasp of digital trends, content creation, and marketing analytics who is looking to grow within a fast-paced and impact driven environment. Key Responsibilities Plan and execute strategic digital marketing campaigns across LinkedIn, YouTube, Twitter, Instagram, and other platforms to drive brand visibility and lead generation for both HR services and professional training. Create and manage content calendars, including writing, scheduling, and publishing engaging, business-relevant content while monitoring performance and optimizing based on analytics. Identify and engage target audiences such as HR managers, training decision-makers, SMEs, NGOs, and corporate clients through audience research, tailored messaging, and direct online engagement. Lead the digital relaunch of the brand by curating success stories, educational content, and client testimonials that enhance trust and credibility. Support lead acquisition and client conversion through well-designed email campaigns, landing pages, and digital marketing collateral in collaboration with the creative and training teams. Monitor digital performance and competitor activity, providing actionable insights and adjustments to stay aligned with industry trends and growth goals. Engage with followers and prospective clients by responding to messages and inquiries professionally and promptly to enhance customer experience and brand loyalty. Qualifications & Experience Bachelor's degree in Marketing, Communications, Business, IT, or related field. 12 years of experience in digital marketing, internships included. Proficiency in social media platforms (Facebook, LinkedIn, Instagram, Twitter). Familiarity with Canva, WordPress, Google Analytics, and email marketing tools (e.g., Mailchimp). Basic knowledge of SEO, Google Ads, and social media advertising. Excellent written and verbal communication skills. Strong analytical skills and attention to detail. Proficiency in social media management and analytics tools (e.g. LinkedIn Campaign Manager, YouTube Studio, Meta Business Suite, and Buffer). Strong writing, editing, and content creation skills. Ability to multitask, prioritize, and work under minimal supervision. Passion for learning and a proactive attitude, entrepreneurial thinking, and purpose-driven branding. Added Advantage Certification in Digital Marketing (e.g., Google Digital Garage, HubSpot Academy, or Meta Blueprint). Experience working in the training or consulting industry. Basic video editing or graphic design skills. What We Offer Opportunity to work with a passionate and visionary team. Hands-on experience in professional service marketing. Room for growth and continuous learning. Flexible working arrangements and performance-based incentives. How to Apply Submit your CV, a brief cover letter, and at least two samples of digital content or campaigns youve worked on to [[email protected]] with the subject line: Application Digital Marketing Consultant.