About this role
Key Responsibilities: Formulate and execute comprehensive digital marketing strategies to enhance the company’s online presence and drive customer engagement. Manage and optimize paid advertising campaigns across various digital platforms, ensuring adherence to budget and performance metrics. Conduct in-depth market research to inform campaign strategies and identify potential opportunities for growth. Measure and report on the performance of digital marketing campaigns, utilizing analytics tools to derive actionable insights. Develop and implement content marketing initiatives to increase brand awareness and attract target audiences. Collaborate with cross-functional teams to ensure cohesive messaging and branding across all digital channels. Stay abreast of the latest developments in digital marketing trends and technologies, applying industry best practices to campaigns. Manage and optimize company social media accounts (Instagram, TikTok, YouTube, etc.) Manage SEO (on-page and off-page) and Google Search Console Analyze and report on the performance of digital campaigns Collaborate with cross-functional teams (design, content, product) for effective execution Bachelor's degree in Marketing, Communications, or a related field. A minimum of 3 years of experience in digital marketing or a similar capacity. In-depth knowledge of digital marketing tools, techniques, and analytics. Proficient in social media management and content creation. Strong analytical skills, with the ability to evaluate and interpret data effectively. Exceptional communication skills, both written and verbal. Capable of working independently and collaboratively in a dynamic environment.