Manager, Digital Marketing Activator

The Company iNova is a different kind of health company. We are leading the way to better health by delivering innovative, patient-centric products that improve the lives of people around the world. Our diverse portfolio of iconic, market-leading consumer health brands and prescription medicines are backed by science and distributed in over 75 markets across Asia, Australia, New Zealand, Middle East & Africa and Europe. Experience the iNova difference today. The Opportunity We currently have an opportunity for a Manager, Digital Marketing Activator to join our AMENA marketing team on a full-time basis. Reporting to the AMENA Head of Digital, core focus of the role is Markets Digital Activations guided by Regional Digital Programs. Key accountabilities and performance indicators include: 1. Digital Excellence & Gold Standards Implement and maintain regional digital gold standards across social, earned, owned, and paid media. Ensure accurate tagging, taxonomy, governance, and Visual Brand Language compliance across markets. Manage central social/ad accounts (Meta BM, TikTok BC, Google). Support website maintenance and AI optimization. Drive influencer marketing excellence. Uplift capabilities through local implementation of regional trainings and alignment with 360x ecosystem standards. 2. Media Strategy & Performance Optimization Review media plans for sufficiency, structure, and brand alignment. Coordinate with agencies/partners to optimize campaigns across major platforms. Lead optimization cycles to improve cost efficiency and funnel KPIs. Support attribution modeling and advanced measurement frameworks. Use AI-Nova to deliver digital assets aligned with content maps. 3. Insights & Digitalization Maintain accuracy of the Live Digital Cockpit with complete Search and Social data ingestion. Combine social listening, SEO/GEO, and platform insights to provide actionable market guidance. Identify risks, opportunities, and performance gaps, escalating recommendations to marketing teams. Support market digitalization (automation, AI-assisted workflows, data governance). About You To be successful in this role, you will possess the following Bachelor’s degree in Marketing , Business Administration, or related field; certifications (e.g., Google Analytics, Digital Marketing). 5+ years of digital agency experience with expertise in media planning/activation, tagging, analytics, campaign optimization, and influencer marketing. Strong background in social and search platforms with proven success in KPI tracking, optimization, and digital governance. Skilled in AI-supported workflows (content generation, QA, optimization insights, GPTs, prompt engineering). Experienced with dashboards ( Looker Studio ), digital insights, and cross-channel measurement. Effective in engaging and managing multiple markets, stakeholders, and agencies with precision and speed. Additional Requirements / Working Conditions Adhere to company values at all times This role operates in a hybrid working environment, combining remote and in-office work to promote flexibility and collaboration. The ideal candidate should be comfortable working both independently and as part of a team in various settings. If you wish to be part of an energetic team within a thriving organisation, focused on bringing innovative products to market, please APPLY TODAY! We want you to join us in our pursuit of healthy living!