About this role
The Digital Lead Generation Specialist is responsible for the end-to-end strategy of acquiring and qualifying prospects to fuel our client’s expansion. The ideal candidate will integrate digital marketing best practices with rigorous data analysis to refine targeting and maximize conversion rates across all digital touchpoints. Job Responsibilities Automate & Streamline: Implement best-in-class tools to refine lead capture workflows and system integrations Analyze & Adapt: Monitor key performance indicators (KPIs) to evaluate campaign health and refine tactical execution Collaborate for Conversion: Align with internal teams to ensure high-quality lead delivery and proactive follow-up Strategic Campaign Management: Spearhead multi-channel campaigns—including SEM, Social, Email, and SEO—while incorporating emerging AI-driven tactics Technical Proficiency: Manage the technical lifecycle of a lead, from initial capture to CRM routing, to ensure a frictionless sales experience