Demand Generation Specialist

About Backblaze Backblaze is the object storage leader in the open cloud movement, fueling customer success with cloud storage built purposefully to unlock budgets, unburden administrators, and unleash innovators. Together with our partners, we’re helping customers break free from the restrictive, overpriced legacy solutions that hold them back and blaze forward with the full power of the open cloud in their hands. Founded in 2007, we scaled the business with less than $3 million in outside funding until 2021, when we did a traditional IPO on the Nasdaq stock exchange. Today, Backblaze generates over $125m in revenue and is the leading specialized storage cloud, managing over three billion gigabytes of data storage for 500K+ customers in 175+ countries, including businesses, developers, IT professionals, and individuals. But while there is a lot to celebrate in our past, there is almost as much opportunity ahead of us. We are seeking a Demand Generation Specialist to join our team! About the Role: We are looking for a creative and data-driven Demand Generation Specialist to help fuel growth by designing and executing "campaign attacks" that drive awareness, engagement, and pipeline. In this role, you will be the primary engine of execution. You will collaborate across teams to build and optimize integrated, multi-channel programs—spanning email, paid media, webinars, content syndication, and more—to ensure we reach the right audiences and deliver measurable business impact. You will work closely with the Senior Director to workshop target lists and develop the specific methods we use to "attack" each campaign. What You'll Do: Lead Campaign "Attacks": Collaborate in designing and executing integrated, multi-channel demand generation campaigns across digital, email, paid, and event channels. Workshop Target Lists: Take a data-driven approach to building and refining target account lists, using insights and intent data to ensure every campaign is focused and effective. Execute ABM Strategies: Play a key part in developing and refining our Account-Based Marketing (ABM) programs, identifying high-value accounts and influencing buying committees to accelerate revenue. Drive Cross-Functional Alignment: Partner with Sales Ops, Marketing Ops, and Sales Leaders to align campaign strategies with business goals and pipeline objectives. AI-Powered Growth: Use AI as a force-multiplier to accelerate research, insights, and content iteration while preserving brand voice and accuracy. Storytelling & Brand Alignment: Collaborate with content, product marketing, and creative teams to ensure consistent storytelling and brand alignment across all touchpoints. Analyze & Optimize: Continuously test, learn, and optimize programs for scalability, connecting marketing activity directly to pipeline and revenue outcomes. The Right Fit: Experience: 2–4 years of experience in demand generation, growth marketing, or a related field. Proven Execution: A track record of executing data-driven, cross-channel campaigns that drive measurable results. The Tech Stack: Analytical mindset with experience using Salesforce, HubSpot, or similar platforms to measure success. The "Plus" Skills: Experience (or a hunger to learn) Clay , Outreach, ZoomInfo, or utilizing intent data is a major plus. Communication Skills: Excellent written and verbal communication skills; you can craft compelling messaging and articulate strategy clearly across teams. Project Management: Strong collaboration and project management skills with a proactive, detail-oriented approach. At Backblaze, we value being fair and good to our customers, partners, and employees. That’s why diversity, equity, and inclusion are at the core of our values. We are committed to fostering a workforce where all employees feel a sense of belonging regardless of race, ethnicity, nationality, gender, sexual orientation, age, religion, socio-economic status, ability, veteran status, and education. We believe that our dedication to cultivating a diverse workspace not only allows us to better serve our customers in over 175 countries but further reinforces our commitment to doing the right thing. We are proud to be an Equal Opportunity Employer. To understand more about the data we collect and process as part of your application, please view our Backblaze Employee Privacy Notice.