Digital Advertising Specialist

CALLING ALL BIG-HEARTED, BIG THINKING PEOPLE. ARE YOU READY TO DO THE BEST WORK OF YOUR LIFE? We seek strategists, creators, and communicators ready to do some heavy lifting—folks who aren’t afraid to break glass and who thrive in collaboration. Those who bring conviction but can still see both sides of a coin. Because that’s how real progress gets made. Join us. WHO WE ARE RALLY is an advocacy communications agency. And at our core, we are advocates. Our entire business model—from our team, to our craft, to the clients we partner with—is designed to shape a better tomorrow. We take on the most complex political, cultural, and social challenges. Even when the path forward is rough or uncertain, we start with what if we… and keep going until change is possible. We are restless and relentless when it comes to our work because the outcomes matter to us. And so many others. RALLY partners with those driving change across today’s most pressing issues, from education and environmental justice to economic equity, gun violence prevention, healthcare access, LGBTQIA+ rights, women’s rights, and more. Whether serving as the agency of record for day-to-day communications, raising leaders’ profiles, or guiding organizations through a crisis, we are co-pilots through thick and thicker. Combining our passion as advocates with research, cultural insights, strategy, and multichannel communications, we change the way people think and act around today’s biggest social and political challenges. HOW WE WORK We work alongside leading foundations, advocacy organizations, philanthropists, and mission-aligned companies to influence policy, shift public opinion, and shape the conversation. Our team helps: Craft bold strategies to move issues forward Design and launch communications campaigns that resonate Build and run digital efforts that drive action Create powerful visual identities, stories, and content that spark connection Changing minds on the toughest issues of our time takes more than facts or flash. In today’s crowded landscape, only a rare mix breaks through: deep issue fluency, proven persuasion tactics, and emotional and cultural resonance. We do inventive. We do creative. We do whatever it takes—and we don’t stop until we win. That’s the RALLY edge—and it’s how we drive real impact. DIGITAL ADVERTISING SPECIALIST RALLY is seeking a Digital Advertising Specialist to join our team and lead the development, execution, and optimization of digital advertising campaigns across social, search, and programmatic platforms. This role will be responsible for building media plans, overseeing ad buys, managing performance, and guiding day-to-day implementation across a variety of client accounts. The Digital Ads Specialist will also handle tag management, reporting and analytics, creative troubleshooting, and vendor and partner coordination. This position sits on RALLY’s growing digital team and will collaborate closely with account leads, designers, and strategists to deliver high-impact campaigns. The role also presents an opportunity to help shape and expand the firm’s digital advertising practice. We’re looking for candidates with hands-on experience managing digital ads—ideally in a political, advocacy, or issue-based context. The ideal candidate is proactive, detail-oriented, and comfortable juggling multiple campaigns across different clients. They thrive in a collaborative, fast-paced environment, communicate clearly, and take initiative to solve problems independently. RESPONSIBILITIES Lead digital advertising strategy across a range of clients and issue areas, bringing insight and innovation to every campaign Manage end-to-end campaign execution, including launch coordination, installing pixels and tracking tags, daily optimization, budget oversight, and performance tracking for awareness, engagement, marketing, and persuasion campaigns Develop comprehensive media plans, offering expert guidance on ad placements, targeting tactics, and platform recommendations Advise internal creative teams on best practices for asset development by platform, and coordinate the delivery of ad creative Upload and QA ad creative, ensuring flawless functionality and compliance with platform specifications Maintain and improve QA protocols for all ad placements and creative versions Set up cross-platform performance tracking dashboards in Looker Studio (using Supermetrics), enabling clear visibility into campaign outcomes Analyze and report on campaign performance, offering strategic insights and recommendations to improve effectiveness Troubleshoot technical issues, including pixel tracking issues, delivery discrepancies, and underperformance, across platforms and vendors Collaborate with ad tech and placement partners, managing vendor relationships and ensuring smooth implementation Project manage content sponsorships, direct buys, and complex or emerging ad types Partner with account teams and the finance department to track and reconcile ad spend, and address invoicing questions or adjustments Support client engagement, providing updates on campaign performance, timelines, budgets, and deliverables in meetings, calls, and emails Mentor and guide junior staff, reviewing work and supporting professional growth Identify opportunities to improve workflows and tools that increase the efficiency and impact of RALLY’s advertising operations Stay ahead of industry trends, sharing knowledge and applying relevant insights to strengthen our digital advertising services Contribute to new business efforts, helping to shape proposals and participate in pitch meetings QUALIFICATIONS 5-7 years of hands-on experience running paid campaigns across social platforms such as Facebook, YouTube, and Instagram—focused on awareness, engagement, marketing, and persuasion goals Experience with platforms such as Google Ads, Meta Ads, and programmatic vendors like StackAdapt is strongly preferred. Familiarity with platforms like TikTok, Reddit, LinkedIn, or Snapchat is a plus. Strong grasp of advertising fundamentals, including campaign strategy, audience targeting, A/B testing, and optimizing for return on ad spend (ROAS). Proficiency with campaign planning tools such as Google Keyword Planner, Google Trends, and platforms like SparkToro, Resonate or GWI Expertise in data analysis and reporting, including experience using Supermetrics, Google Looker Studio, and Google Analytics to create clear, actionable campaign reports Exceptional analytical and writing skills, with the ability to interpret results, present findings clearly, and recommend next steps Excellent verbal communication and interpersonal skills, with a collaborative, client-focused approach Strong organizational and time-management skills, with the ability to manage multiple projects and meet tight deadlines Creative problem-solving mindset, with the ability to assess challenges, evaluate solutions, and make sound decisions with a proactive, solutions-oriented approach to work Client-facing experience and comfort presenting work and recommendations in meetings, calls, and reports Demonstrated ability to lead and collaborate, including mentoring junior staff and stepping into leadership when needed Curious, emotionally intelligent, and grounded in humor, with the ability to stay flexible and adaptable in a fast-paced environment BENEFITS AND PERKS At RALLY, we believe a business is only as strong as its people. That’s why we offer a robust benefits package and thoughtful perks that support your wellbeing, fuel your growth, and reflect the culture we’re building together. We believe changing the world should come with a healthy paycheck, time to recharge, and space to grow. Here’s what we offer: Competitive salary Flexible time off policy Two months each year of remote work flexibility (July and December) Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day One week of paid time off between Christmas and New Year’s Day One-month paid sabbatical after seven years at RALLY 401(k) plan Generous health, dental, and vision benefits Transportation and technology stipends RALLY is a hybrid workplace. Team members are expected to work on-site two days per week to foster collaboration and connection, with flexibility on other days. The salary range for this position is $71,000–$81,000, with opportunities for growth and advancement based on performance and contributions to the team’s success.