Marketing Manager & Digital Advertising Specialist

It's fun to work in a company where people truly BELIEVE in what they're doing! Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients. The Specialty Retail Group at Fullsteam is home to powerful software platforms that support niche markets. Together, these brands help thousands of small and midsize businesses operate more efficiently and grow with confidence. From inventory management and point-of-sale to CRM, ecommerce, and payment processing, we deliver industry-specific solutions backed by exceptional service. We are seeking a versatile and performance-driven Marketing Manager & Digital Advertising Specialist to support marketing efforts across our business units while also leading digital advertising initiatives for both internal brands and client accounts. This is a unique hybrid role designed for someone who can operate both strategically and tactically owning core marketing functions while also executing and optimizing paid media campaigns across Google Ads and Meta. In the near term, this role will balance internal marketing leadership (≈50%) with hands-on digital advertising execution (≈50%). Over time, as our digital agency services scale, this position will evolve into a more specialized, client-facing digital marketing role, with additional internal marketing support added to the team. If you’re someone who enjoys wearing multiple hats, thrives in fast-paced environments, and is excited about building both marketing programs and scalable service offerings, this role is for you. Key Responsibilities Digital Advertising & Client-Facing Work Plan, execute, and optimize PPC campaigns across Google Ads and Meta for internal brands and client accounts Conduct keyword research, audience targeting, and budget optimization to maximize ROI Monitor campaign performance and continuously refine strategies based on data and trends Manage multiple client accounts with a focus on performance, retention, and satisfaction Meet with clients to understand goals, set up accounts, and present results and recommendations Deliver clear, actionable reporting and insights on campaign performance Stay current on PPC, paid social, and digital advertising best practices Marketing Management & Internal Growth Develop and execute marketing strategies across multiple business units Plan and manage inbound marketing campaigns including email, SEO, content, and social media Own content creation efforts including blogs, landing pages, email campaigns, and marketing collateral Build and optimize marketing funnels, landing pages, and automation workflows Manage website updates and performance in collaboration with internal and external teams Track and report on marketing performance, lead generation, and funnel metrics Partner with Sales and leadership to align marketing efforts with revenue goals Maintain brand consistency across all channels and business units Content, Brand & Campaign Execution Manage content calendars and develop SEO-driven content strategies Create and publish social media content, and engage with audiences across platforms Develop sales enablement materials, case studies, and client-facing assets Support webinars, podcasts, and thought leadership initiatives Assist with trade shows, events, and promotional campaigns as needed Strategic Growth & Innovation Collaborate with leadership to shape and scale digital marketing offerings for clients Identify opportunities to improve marketing performance, processes, and tools Contribute to the development of new service lines within the organization Help define the long-term structure of the marketing and digital services team Qualifications 2–5+ years of experience in digital marketing, with strong hands-on experience in PPC (Google Ads and Meta) Proven ability to manage and optimize paid media campaigns with measurable results Experience in broader marketing functions such as content, email, SEO, and campaign strategy Strong analytical mindset with the ability to translate data into actionable insights Experience managing multiple projects or accounts simultaneously Excellent communication and client-facing skills Self-starter who is comfortable operating in an evolving, growth-focused environment Experience with tools like HubSpot, Google Analytics, and marketing automation platforms is a plus Google Ads and/or Meta certifications preferred What Success Looks Like Strong performance and ROI across paid advertising campaigns Consistent lead generation and marketing contribution to pipeline growth High client satisfaction and retention for digital marketing services Scalable processes and contributions to building a growing marketing services function Ability to successfully transition from a hybrid role into a more specialized digital marketing focus over time Why This Role is Unique This isn’t a traditional marketing role. It’s an opportunity to: Play a key role in building and scaling a digital marketing function Gain exposure to both internal brand growth and client-facing agency work Grow into a specialized digital marketing leadership path over time Help shape the future structure of a multi-brand marketing team Skills & Competencies: Extreme attention to detail and organization. Project management skills, database marketing skills, and analytical skills Comfortable working with minimal direction and taking ownership of all marketing activities Some experience with design, layout, and creation of marketing brochures, graphics, presentations, etc. Extensive experience with HubSpot and/or Salesforce with the ability to manage emails, workflows, sequences, tasks, dashboards, etc. Demonstrated proficiencies in Microsoft Suite and Photoshop/Illustrator (or other design tool) Salary range: $41,000 - $70,000 Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.