Demand Generation Specialist

*This role is open to remote based candidates based in Canada with a preference for Vancouver-based candidates* We’re looking for a Demand Generation Specialist to join our team and help drive the next stage of our growth. As our Demand Generation Specialist, you will own and run demand generation programs that drive qualified pipeline, with a strong focus on ABM execution, B2B email nurturing, digital advertising, campaign performance, and funnel reporting. If you consider yourself a creative B2B marketer who uses data to make strong decisions, AI toolsets to orchestrate performance, and is energized by connecting marketing execution to pipeline impact, we’d love to hear from you. This role is a great fit for someone who is ready to join a lean and dynamic team that offers an opportunity for a high level of individual responsibility, ownership and impact. Who we are At Traction Rec, community is at the heart of everything we do. We empower nonprofit organizations like YMCAs, Jewish Community Centers (JCCs), Boys & Girls Clubs of America (BGCA), and Salvation Army Kroc Centers to strengthen their communities through great technology built on the Salesforce platform. By enabling these organizations to deliver their services more efficiently, we help them focus on creating meaningful connections and driving positive change where it matters most. We believe that business is a powerful force for good. As part of this belief, we’ve committed to the Pledge 1% for the Planet , dedicating 1% of our time, product, profit, or equity to supporting environmental and community causes. This commitment reflects our dedication to creating a positive impact that extends beyond technology. Our passion for community and innovation has earned us recognition, including: Salesforce Nonprofit Sales Partner of the Year and ISV Partner of the Year Globe & Mail's Top Growing Companies of 2024 and 2025 Deloitte's Technology Fast 50 winner 2024 Deloitte's Technology Fast 500 winner 2024 and 2025 At Traction Rec, we live our values: Community, Authenticity, Impact, Fun, and Growth . As a Living Wage Certified employer in British Columbia, we are dedicated to supporting not just the communities we serve but also the people who make it all happen—our team. If you’re passionate about making a difference and want to join a company that puts community first, we’d love to have you on this journey with us. Together, let’s create stronger, healthier, and more connected communities. Skills Traction Rec’rs come from a variety of backgrounds, and we are eager to find people that are from diverse backgrounds. For this role, you might have: 3-5 years in B2B SaaS demand generation, growth, or digital marketing roles Proven track record of building and optimizing campaigns that drive pipeline Strong understanding of funnel metrics and conversion optimization across the buyer journey Hands-on experience with AI-powered demand generation tools, Salesforce and Account Engagement (Pardot) including lead scoring, segmentation, and automation Comfortable owning campaign performance and reporting with the ability to turn data into action Experience running A/B tests and experiments across channels, email, and landing pages Experience managing digital campaign budgets and optimizing spend for performance and ROI Ability to manage multiple campaigns at once with strong attention to detail Strong instincts for messaging and content that drives engagement and conversion Comfortable contributing to content development in a lean team environment Self-starter who can move quickly and collaborate cross-functionally Bonus points if you have experience with website CMS and conversion optimization What You Will Be Doing Execute and optimize demand generation programs that drive qualified pipeline including always-on campaigns, ABM, and event follow-up Help improve how we measure and scale demand generation through clear reporting, actionable insights, and improved data quality and effectiveness across the MarTech stack Support demand generation for new markets through targeted campaigns, messaging, and web experiences Execute ABM programs using enterprise motions including targeted ads, personalized email outreach, and tailored landing page experiences Own our email marketing program end to end including segmentation, persona nurture workflows, and campaign execution Continuously optimize and manage our paid digital campaigns across channels, providing budget recommendations grounded in performance data Partner with the Marketing Director to inform content priorities based on campaign performance and audience insights Collaborate on and contribute to campaign content such as emails, landing pages, and briefs while leveraging team support for larger assets Support SEO and AI-driven search visibility efforts by optimizing content and identifying opportunities to improve performance Partner with specialized external partners to advance projects and meet set objectives Run and iterate on experimentation initiatives, including A/B testing to improve performance and conversion Own and optimize marketing’s use of technology, AI tools and Account Engagement (Pardot) to improve automation, segmentation, and reporting Develop and maintain reporting dashboards, using data and attribution insights to improve campaign performance and pipeline outcomes Collaborate with Sales on system alignment and lead scoring model Compensation At Traction Rec, we are committed to a fair, market-based and equitable compensation structure. Our market data is refreshed on an annual basis to reflect the most current market conditions. The starting salary band for this role is $80,000-$90,000. Starting salaries will vary within this range based on experience, skill level, and internal equity related to the role. Please note that the range details above reflect the base pay only and do not include our competitive bonus program and benefits that we offer. Our Approach to AI At Traction Rec, we’re big fans of AI and we embrace it as a tool that helps us work smarter and more creatively. It may even have helped with this job description. That said, our recruiting process is 100% human. From resume review to interviews to job offers, every step is led by real people who care about real people. No bots making hiring decisions here. If you’re interested, so are we! Send your resume our way, and let’s chat. At Traction Rec, we believe that diversity and inclusion are essential to our success. We are committed to building a team that reflects the diversity of the communities we serve, and we actively seek and welcome candidates from all backgrounds. Our hiring process is designed to be fair, welcoming, and respectful to all candidates, regardless of race, ethnicity, religion, gender, sexual orientation, age, ability, or any other characteristic protected by law. We believe that diversity brings unique perspectives and experiences that can enhance our team and drive innovation, and we are committed to providing equal opportunity and support to all candidates. We encourage everyone to bring their authentic selves to the interview process and join us in building a diverse and inclusive culture at Traction Rec. Don’t meet every single requirement? Studies have shown that women and marginalized groups are less likely to apply to jobs unless they meet every single qualification. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Please note that employment is contingent on the successful completion of background and reference checks.