Demand Generation Marketing Manager

Overview About the Role & Team IDC is seeking a results-driven Performance Marketing Manager to lead integrated demand generation across North America. This role is responsible for building and executing full-funnel marketing strategies that drive qualified pipeline and measurable revenue impact for IDC’s solution portfolio. Operating within a performance-driven, high-accountability culture, this role plays a key part in accelerating growth. We are looking for a high-energy marketer with a strong ownership mentality—someone who takes initiative, drives results, and brings B2B expertise in buyer journey strategy, demand generation, and multi-channel campaign execution. This is an individual contributor role, reporting to the Sr Director, Performance Marketing, located in Canada. What You’ll Do Strategic Demand Generation Leadership: Lead the development and execution of integrated, multi-channel demand generation strategies aligned to revenue goals, driving cohesive messaging and measurable pipeline growth across digital, content, paid, and regional programs. End-to-End Campaign Ownership: Own the full campaign lifecycle—from planning through optimization—across email, paid media, content, events, and webinars. Partner with marketing automation and database teams to build high-performing nurture programs that convert engagement into high-quality MQLs and tangible pipeline contribution. Customer Journey & Content Strategy: Design and optimize the end-to-end customer journey, aligning messaging and research-driven content to each stage of the funnel to efficiently move prospects from awareness to conversion while driving both quality and volume of MQL creation. Sales Alignment & Revenue Impact: Act as a true revenue partner to sales and SDR teams, ensuring alignment on targeting, follow-up processes, and pipeline goals, with shared accountability for lead quality, conversion, and revenue outcomes. Performance Management & Optimization: Drive results through rigorous performance monitoring and in-flight optimization, using data and funnel insights to refine targeting, messaging, and spend allocation while delivering clear, executive-ready reporting on pipeline impact and ROI. Cross-Functional Collaboration: Energize and team members while fostering a culture of accountability and performance. Collaborate cross-functionally with product marketing, field marketing, analysts, sales, content, regional teams, and operations to ensure strategic alignment and maximum market impact. What You Bring Bachelor’s degree in Marketing, Business, or related field; advanced degree a plus. 5+ years of B2B marketing experience with experience in integrated demand generation and full-funnel campaign strategy. Strong track record of driving pipeline growth, executing multi-channel campaigns, in a complex, multi-touch sales environment. Proven ability to build and execute end-to-end full-funnel campaigns from the ground up — from strategy, messaging, and campaign planning through to email creation, asset production, webinar planning, and nurture building. This is a role where you will be hands-on across every layer of the process, owning and executing the full picture from start to finish, not just one piece of it. Strong understanding of audience segmentation, buyer journey mapping, and performance-driven messaging. Experience building and optimizing paid digital programs across LinkedIn, Google, and other performance channels preferred Experience working closely with sales teams with strong relationship-building skills. Analytical, data-driven mindset with the ability to translate insights into decisive action. Excellent project management and prioritization skills, with the ability to manage multiple high-visibility initiatives simultaneously. Experience with marketing automation platforms (ie. Marketo) and modern marketing technology platforms (ie. Salesforce, 6sense, Drift) preferred A proactive, energetic and curious marketer mind-set with a bias toward action and continuous improvement. Why This Role Stands Out At IDC, your work helps shape how the world understands technology and where it goes next. You collaborate with curious, high-caliber colleagues who value rigor, integrity, and shared success. As the premier global provider of trusted technology intelligence, IDC equips business and technology leaders with the evidence they need to make confident decisions. Our insights inform strategy, investment, and innovation across industries and regions. Recognized by IIAR as Analyst Firm of the Year for five consecutive years, IDC sets the standard for credibility and impact. With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance. Here, your ideas matter, your voice is heard, and your contributions provide the insights leaders rely on every day. It is meaningful work, backed by a culture that supports growth, collaboration, and long-term career development with a globally respected brand. What We Offer 15 vacation days per year (increases with tenure; carryover allowed) 10 paid sick days per year 1 week paid new parenting leave Flexible work options (remote, part-time, flexible hours) Health, dental, vision, and paramedical coverage for you and your family Annual healthcare spending account Employee Assistance Program for counseling and support Best Doctors medical second opinions Life, AD&D, and long-term disability insurance Retirement savings plan with company match (up to 4% of salary) $75/month technology allowance for home office or phone expenses Company-paid cell phone plan Compensation Transparency At IDC, we are committed to fair and equitable pay practices. Employees are compensated equitably for their work, aligned with their skills and experience. Salary and incentive structures are determined through a rigorous process that considers experience, education, certifications, role-specific requirements, internal equity, and verified Canada market data from an independent third-party partner. The expected total annual compensation, depending on location and experience, is between $100,000 CAD – $115,000 CAD, inclusive of base salary and variable compensation. Equal Opportunity Employer IDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E-Verify. #LI-HR1 #LI-Remote