Demand Generation Manager

About OWC Other World Computing, Inc. (OWC) is a prominent innovator in computing solutions, providing businesses, creative professionals, and tech enthusiasts with high-performance storage, memory, and connectivity products. Since 1988, we have been committed to quality, reliability, and sustainability, offering cutting-edge upgrades and accessories that maximize technology investments and enhance productivity. With a focus on customer satisfaction and eco-friendly initiatives, OWC empowers users to push the boundaries of creativity and performance, delivering the tools they need to achieve more. Demand Generation Manager OWC Jellyfish | Marketing Department DEPARTMENT Marketing TYPE Full-Time LOCATION IL, TX, Remote About OWC Jellyfish OWC Jellyfish is a high-performance shared storage solution built for post-production teams. We are on a mission to become the go-to trusted resource for video editing workflows — empowering customers to discover, implement, and take pride in a solution that solves their real production problems. The Opportunity Hundreds of post-production teams are actively searching for a reliable, easy-to-use shared storage solution right now. They just haven't found us yet. That's where you come in. As our Demand Generation Manager, you will own the strategy and execution to transform OWC Jellyfish into a widely recognized industry staple — driving inbound leads that fuel $10M in annual revenue. Key Responsibilities Own inbound lead growth. Track, analyze, and optimize monthly lead count toward a goal of 607+ qualified inbound leads per year. Create and publish content consistently. Produce at least 2 case studies and 4 blog posts per month; develop quarterly product demo videos; manage a content calendar centered on customer pain points. Expand reach. Place cross-pollination articles on industry sites, coordinate localized events, and develop advertising and workflow content that meets buyers mid-research. Convert website visitors. Improve site conversion rate through targeted messaging, landing page optimization, and a clear customer journey from awareness to Marketing Qualified Lead. Collaborate cross-functionally. Partner with Sales, Marketing, and Web Development to align messaging, accelerate the sales cycle, and refine targeting. Analyze and iterate. Use data to continuously improve campaign performance, audience targeting, and content strategy. Success Metrics — First 6 Months Metric Target Inbound lead count +70% within 3 months Website conversion rate +50% within 3 months Sales cycle length 2–4 weeks within 6 months What You Bring 5+ years in demand generation, content marketing, or growth marketing — ideally in B2B technology or media/creative tools. International mindset and experience required. Demonstrated ability to develop and execute campaigns across multiple regions and cultures, with an understanding of how messaging, buyer behavior, and content strategy vary by market. Proven ability to build and execute content programs that generate measurable pipeline. Strong understanding of SEO, paid media, and marketing analytics. Experience working with sales teams and CRM/marketing automation platforms. Bonus: familiarity with post-production, video editing, or media production workflows. Compensation Base pay: 100-120K USD + bonus eligible Why Join Us You will have real ownership, a clear revenue goal, and a product that genuinely solves a painful problem for your audience. The market is already searching — your job is to make sure they find us. Join us and help empower customers to become their own heroes. Our People Are the Most Important Asset A career with OWC is out of this world and will provide you with all the opportunities and benefits that can only come from working with a proven industry leader that is committed to innovation and delivering the finest computing solutions. • Competitive pay, that is based on the work that you do here at OWC and not based on a previous role. • A generous number of vacation/sick/personal days every year, including birthday time off! • Comprehensive health, vision, dental and wellness benefits. o 401K o Life Insurance o Disability Insurance o Accident Insurance o Critical Illness Insurance o Tuition and Loan Assistance Join a company that is a leader in sustainability and offers the flexibility of hybrid roles. At OWC there are ongoing opportunities to learn, develop new skills and support your personal growth. Different people approach challenges differently. The most successful teams are the most diverse teams, and we pride ourselves on providing a culture that is committed to diversity, equity, and inclusion. We look forward to hearing from you, learning more about your successes and sharing more on the ‘Other Worldly’ innovation here at OWC. Candidate Acknowledgment Statement: I acknowledge that as a candidate applying for a position at Other World Computing, I agree to participate in an assessment as part of the hiring process. These assessments are designed to evaluate my skills, abilities, and fit for the role I am applying for. I understand that the information gathered through these assessments will be kept confidential and used solely for making hiring decisions. I agree to participate in the assessment program administered by Other World Computing.