This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Demand Generation, Senior Manager / Director based in United States.
This is a high-impact opportunity for a strategic and hands-on demand generation leader to build and scale a U.S. growth engine from the ground up. Operating at the intersection of marketing, sales, and executive engagement, you will drive pipeline creation through account-based marketing, field events, executive communities, public relations, and digital demand initiatives. The role is designed for a commercially minded operator who thrives in enterprise environments and understands how senior financial decision-makers evaluate solutions. You will have significant ownership, direct visibility with executive leadership, and the opportunity to shape go-to-market strategy in a rapidly growing international organization. Success in this role will directly influence revenue growth, market expansion, and the future development of the demand generation function.
Accountabilities
Own and drive U.S. marketing-sourced pipeline generation, establishing measurable strategies and programs that contribute directly to revenue growth.
Develop and execute account-based marketing initiatives targeting enterprise decision-makers, including CFOs, COOs, Controllers, and Heads of Payments.
Build and manage executive engagement programs, including leadership communities, advisory groups, executive dinners, roundtables, and relationship-building initiatives.
Define and oversee the annual field marketing strategy, including conferences, sponsored events, webinars, speaking engagements, and hosted experiences.
Manage public relations efforts and media engagement strategies to increase brand visibility and support demand generation objectives.
Lead demand-focused LinkedIn and social engagement initiatives, ensuring content, executive amplification, and campaigns contribute to pipeline outcomes.
Design and execute direct mail, gifting, and account engagement programs that support strategic account penetration and relationship development.
Collaborate with sales, content, brand, operations, and leadership teams to align marketing initiatives with pipeline targets and business objectives.
Monitor campaign performance, account engagement, conversion metrics, and marketing effectiveness, providing regular reporting and strategic recommendations to leadership.
Serve as the primary point of accountability for U.S. demand generation performance, conducting regular pipeline reviews and business updates with executive stakeholders.
Requirements
7+ years of experience in demand generation, field marketing, account-based marketing, executive community management, or related B2B enterprise marketing functions.
Minimum 3 years of experience within fintech, payments, banking, financial operations, enterprise finance software, or closely related industries.
Proven track record of building and scaling enterprise demand generation programs targeting senior executive buyers and complex sales cycles.
Direct experience developing and executing ABM strategies for named accounts and high-value enterprise prospects.
Demonstrated success creating, launching, and managing executive communities, leadership forums, advisory groups, or similar relationship-driven programs.
Strong experience managing enterprise conferences, executive events, sponsorships, hosted dinners, and event-driven pipeline generation initiatives.
Background working with public relations agencies, media outreach programs, and industry publications.
Strong understanding of marketing-sourced pipeline metrics, lead qualification processes, conversion performance, and revenue attribution models.
Excellent communication, stakeholder management, and executive presentation skills.
Ability to operate independently as a senior individual contributor while building the foundation for future team growth.
Familiarity with modern marketing technologies, CRM platforms, automation tools, AI-enabled workflows, and account intelligence solutions.
Knowledge of payments, banking operations, financial controls, or enterprise finance ecosystems is strongly preferred.
Must be based in the United States and authorized to work in the country.
Benefits
Fully remote work environment with the flexibility to operate from anywhere within the United States.
Opportunity to build and shape a demand generation function with significant strategic influence and executive visibility.
Direct collaboration with senior leadership and cross-functional teams across sales, marketing, and operations.
Exposure to a fast-growing international business serving enterprise organizations across multiple global markets.
High level of autonomy and ownership over marketing strategy, execution, and performance outcomes.
Opportunity to work with innovative technologies, AI-driven tools, and modern go-to-market approaches.
Career advancement potential, including the opportunity to scale and lead a dedicated demand generation team over time.
Inclusive and collaborative culture that values innovation, accountability, and professional growth.
Competitive compensation package aligned with experience and impact.
How Jobgether works:
We use an
AI-powered matching process
to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
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