Demand Generation Manager

Join TRG Screen: Building World-Class Teams. One Expert at a Time. Are you ready to be part of a dynamic team at the forefront of subscription spend management innovation? At TRG Screen, we're not just redefining how organizations manage their subscription expenses – we're shaping the future of the industry. With cutting-edge solutions and a commitment to excellence, we empower businesses around the globe to optimize their subscription investments and drive sustainable growth. Join us in our mission to revolutionize subscription management and make a meaningful impact on the way businesses access and utilize critical information. At TRG Screen, your talent and ambition will find a home, where opportunities for growth and advancement abound. About TRG Screen TRG Screen is the leading provider of market data and subscription management technology and automation solutions, tailored to the unique needs of financial institutions and legal firms. Our integrated suite of solutions includes market data and subscription spend management, usage management, compliance reporting, and comprehensive managed services, which hundreds of clients worldwide use to remove cumbersome and inaccurate manual processes and gain control over market data and subscription costs at scale. For more than 25 years, TRG Screen has enabled businesses who rely on market data to monitor and strategically manage spending and usage of data and information services, including market data, research, software licenses, consulting and other necessary corporate expenses. TRG Screen solutions give decisionmakers full transparency into subscription spend and usage, enabling them to proactively manage subscription costs at scale, conduct more informed vendor negotiations, improve governance, and avoid unnecessary spending on these mission-critical business services. TRG Screen is headquartered in New York City, with offices in Europe and Asia, as well as a 24x7 client support center in Bangalore, India. TRG Screen is a portfolio company of Vista Equity Partners, one of the world’s largest and most respected private equity firms. The Role TRG Screen are looking for a Demand Generation Specialist to join our growing Marketing team. This is an opportunity for a strategic, hands-on marketer who thrives on building from scratch and driving measurable pipeline impact within financial services. As our first dedicated Demand Generation hire, you will own our Account-Based Marketing (ABM) strategy while leading execution across key channels. You will be the architect of a repeatable ABM program that drives pipeline from named accounts, equips our sales team with data-driven enablement, and builds the reporting infrastructure to prove impact. This is a blank canvas role, ideal for someone who loves to build, learn, and make a big impact as part of a small, ambitious team. Responsibilities ABM Strategy • Design and execute tiered ABM programs (1:few and 1:1) targeting 50–100 priority financial services accounts across new logo and whitespace opportunities • Build quarterly campaign plans driven by intent signals and account data from HubSpot and Salesforce • Define success metrics and develop "campaigns-in-a-box", including briefs, assets, and playbooks for seamless, sales handoff Hands-On Campaign Execution • Brief and guide the creation of bespoke landing pages, email sequences, and webinars • Configure segments and workflows as needed (not full design or build ownership) • Coordinate geo-targeted plays and joint sales and marketing motions Reporting & Analytics • Build dashboards to track ABM engagement signals, meetings booked, opportunities created, and pipeline influence • Deliver clear reporting that demonstrates program ROI and informs ongoing strategy Sales Enablement & Customer Marketing • Leverage Gong insights (with admin access) to identify patterns in objections, wins, and buyer behaviour • Develop pitch decks and email sequences informed by call data • Support customer marketing through nurture sequences for at-risk and expansion accounts • Coordinate ABM plays that bridge sales-qualified leads through to customer retention and upsell Skills and Qualifications • 3+ years of experience in B2B SaaS demand generation or digital marketing, with a proven track record of pipeline results in ABM or enterprise account programs • A strategic thinker who is equally comfortable rolling up their sleeves - you own the plan and execute it • Sales- credible: confident reviewing call recordings, extracting insights, and translating them into compelling content and sequences • Hands on experience with HubSpot and Salesforce; familiarity with Gong or a similar conversation intelligence platform • Strong communicator with the ability to collaborate effectively with small, cross-functional teams • Fully remote-ready with a self-directed working style • Experience in financial services or data-driven B2B environments is a plus Join TRG Screen and unlock your potential in an environment where innovation thrives, opportunities abound, and your contributions make a difference. We are an equal opportunities employer. We recognise and value the power of diversity in our workplace and are committed to being an employer of choice for everyone. We welcome and encourage applicants from all backgrounds. All applications for employment are considered strictly on the basis of merit. At TRG Screen, we understand that diverse and inclusive teams are not just beneficial, they are essential to our success. We recognize that embracing diverse perspectives, backgrounds, and experiences fosters innovation, enhances problem-solving capabilities, and drives better business outcomes. By cultivating a culture of inclusion where every voice is heard and valued, we empower our world class teams to thrive, excel, and drive positive change. We are proud of our diverse workforce and are dedicated to creating a safe and welcoming environment for all employees. People from various ethnicities, ages, genders, and abilities are encouraged to apply.