CRO Manager

About Yodeck Yodeck is a fast growing Software as a Service (SaaS) company that is laser focused on disrupting the $23B digital signage industry. Yodeck’s affordable, easy to use, and feature rich solution has been developed to democratise digital signage and empower businesses around the world. Since its introduction in 2016, Yodeck has powered over 200,000 screens across every type of business, from restaurants and retail stores to schools, stadiums, and conference halls. As one of the top 5 digital signage SaaS platforms globally, Yodeck is looking for curious and smart people to help us drive even faster growth. About the Role We’re hiring a Conversion Rate Optimization Manager to drive improvements across the end-to-end customer experience — maximizing the returns from conversion rate optimization (CRO) initiatives to ensure a fluid and intuitive customer journey. You will focus on user-centered approaches, with in-depth experimentation and co-operation with the other teams, turning the signals from funnel analytics to move core metrics. You will prioritize high-impact UI/UX and run experiments that both increase conversion and shorten the time-to-value for prospects, through to paying customers. Responsibilities Lead hypothesis-driven Conversion Rate Optimization (CRO): design and run A/B and multivariate tests; analyse the results and iterate to gain meaningful gain Strong focus on the web based customer customer touchpoints to design high-impact UI and interaction flows (Figma/Sketch), delivering production-ready specifications Build dashboards and run funnel analysis (GA4, HubSpot etc), to identify conversion bottlenecks and activation gaps at key touchpoints in the customer journey Conduct qualitative research (user interviews, usability tests, session replay analysis) and quantitative analysis to validate hypotheses and inform design decisions Create and maintain customer journey maps, experiment briefs, success metrics, and a roadmap of experiments and UX initiatives Collaborate closely with Product, Marketing, Rev Ops, Revenue, Support, and Engineering to align on definitions, activation criteria and experiment rollout Ensure accessibility and performance best-practices are met for conversion-critical pages/flows. Communicate learnings and impact clearly to stakeholders Your key interactions will be: Product Growth, who own the in-product user experience, together with the Marketing Design and Web Development and Lifecycle Marketing. 4–7+ years experience in UX/Product Design, growth, or CRO with demonstrable A/B performance testing and funnel optimisation experience, B2B SaaS strongly preferred Strong visual and interaction design skills (Figma / Sketch / Adobe XD) + proven ability to produce production-ready UI specs. Competent on WordPress to plain HTML & CSS Hands-on experimentation: test design, sample size calculations, power analysis, result interpretation and test rollouts. Familiar with A/B test platforms such as VWO is a plus Curious mindset, with a strong analytics bias, comfortable with event-based analytics Google Analytics (GA4) and other analytics queries is a major plus. Excellent qualitative research skills: running user interviews, usability testing, session replay analysis (FullStory/Hotjar). Proven track record of cross-functional collaboration with web designers and developers, product growth teams and engineering. Excellent written and verbal communication - can translate complex analysis into clear stakeholder recommendations. Competitive salary Company-wide bonus scheme and a great Stock Option plan Amazing workplace, certified as Great Place to Work Hybrid Work From Home policy Office gym, nutritionist, and meal vouchers Individual training budget for professional development Private medical insurance plan Fun and collaborative start-up environment (with amazing offices!) Flexible working arrangements Commuting Expenses Equal opportunity and workplace diversity As part of our dedication to the diversity of our workforce, Yodeck is committed to Equal Employment Opportunity. Our people are our strongest asset and we acknowledge that all we have achieved so far is the solid outcome of our people’s contributions.