CRO & Email Growth Manager

We’re looking for a CRO & Email Growth Manager who treats every page, funnel, flow, and email as a revenue lever, not a design project. Someone who has personally moved conversion rates, AOV, and LTV numbers for DTC brands and can prove it with data. Critically, you must have led email programs at scale, we’re talking millions of active recipients. You’ll own everything that happens after the click: landing pages, product pages, cart and checkout flow, upsell/cross-sell sequences, subscription mechanics, and post-purchase retention loops. You’ll also own the email and SMS program end-to-end — strategy, segmentation, deliverability, automation, and revenue attribution. Your job is to turn the traffic our media buyer acquires into maximum revenue per visitor and maximum lifetime value per customer. If you’ve never owned both of those outcomes end-to-end, this role is above your current level. ABOUT BELLESA BOUTIQUE Bellesa Boutique is the leading sexual wellness and pleasure products brand in America. BEFORE YOU APPLY — READ THIS This role is not for everyone. Do not apply if: ✘ You’ve never personally managed an email program with 1M+ active recipients — we need someone who understands deliverability, inbox placement, and list hygiene at real scale, not someone who’s only worked with small lists ✘ You’ve never personally run A/B or multivariate tests that moved a DTC brand’s conversion rate, AOV, or LTV by a measurable amount ✘ You’ve only worked in agencies running CRO or email audits. ✘ You’ve never built or optimized post-purchase flows (upsells, cross-sells, subscription offers, winback sequences) or email automations that drove measurable revenue ✘ You have fewer than 5 years of combined experience in CRO, email/lifecycle marketing, or e-commerce optimization for DTC brands WHAT YOU’LL OWN On-Site Conversion & Revenue Optimization ▸ Own site-wide conversion rate, AOV, and revenue per session as your primary KPIs — with a direct line to how those numbers affect overall business profitability ▸ Design, build, and manage A/B and multivariate testing programs across landing pages, PDPs, cart, checkout, and post-purchase flows ▸ Own landing page strategy and execution: build dedicated landing pages for paid media campaigns, test offer positioning, hero layouts, social proof placement, and CTA structures ▸ Develop and optimize the upsell/cross-sell architecture: in-cart offers, post-purchase one-click upsells, bundle builders, and subscription incentives to maximize AOV ▸ Audit and improve the full checkout flow: reduce cart abandonment through UX improvements, trust signals, payment options, and shipping/offer threshold testing ▸ Build and maintain a testing roadmap prioritized by expected revenue impact (ICE or similar framework), and report results with statistical rigor Email & SMS Program Ownership ▸ Own the entire email and SMS program end-to-end: strategy, calendar, segmentation architecture, automation flows, deliverability, and revenue attribution ▸ Manage and optimize a subscriber base of millions of active recipients — maintain deliverability, manage sender reputation across multiple sending domains, and run ongoing list hygiene programs ▸ Build and optimize the full lifecycle automation stack in Klaviyo (or equivalent): welcome series, abandoned cart, browse abandonment, post-purchase education, winback, sunset, VIP/loyalty, replenishment, and cross-sell sequences ▸ Own email segmentation strategy: build dynamic segments based on purchase behavior, engagement recency, product affinity, subscription status, and predicted LTV — no more batch-and-blast ▸ Design and execute the promotional email calendar: plan campaign cadence, manage send frequency by segment, and A/B test subject lines, send times, creative, and offers at scale ▸ Own deliverability monitoring and optimization: manage authentication (SPF, DKIM, DMARC), monitor blacklists and spam traps, run re-engagement and sunset flows, and maintain healthy sender scores ▸ Drive measurable email revenue growth: set and hit monthly/quarterly email revenue targets, track attribution accurately, and report on revenue per recipient, click-to-conversion rate, and flow vs. campaign split ▸ Manage SMS as a complementary channel: build opt-in acquisition flows, develop SMS automations that work alongside email triggers, and ensure compliance with TCPA and carrier requirements NON-NEGOTIABLE REQUIREMENTS Every single one of these is required. If you don’t meet all of them, this isn’t the right fit. ✓ 5+ years in CRO, email/lifecycle marketing, or e-commerce optimization, with at least 3 years working directly on DTC/e-commerce Shopify stores ✓ Proven experience managing email programs with 1M+ active subscribers: you can speak to deliverability challenges, segmentation strategies, and revenue outcomes at that scale with specific numbers ✓ A senior or lead role in email/lifecycle marketing at a DTC brand, e-commerce company, or comparable high-volume sender. You’ve been the person accountable for the email P&L, not a specialist executing someone else’s strategy ✓ A proven track record of measurable impact: you can cite specific tests you ran (on-site and in email), the metrics before and after, and the revenue impact. ✓ Expert-level Klaviyo proficiency: you can build complex flows, dynamic segments, custom properties, advanced branching logic, and reporting dashboards without hand-holding ✓ Proficiency with at least one A/B testing platform (VWO, Optimizely, Convert, or AB Tasty) and a clear understanding of statistical significance, sample sizes, and test duration ✓ Deep understanding of DTC funnel economics: you think in revenue per session and revenue per recipient, not just conversion rate or open rate. You understand how AOV, LTV, email frequency all interact ✓ Experience designing and implementing upsell/cross-sell flows: in-cart, post-purchase, and subscription-based. You know the tools (ReCharge, Skio, Loop, Bold, Zipify OCU, Rebuy, etc.) and have opinions on them ✓ Strong analytics skills: GA4, heatmapping tools (Hotjar, Lucky Orange, Microsoft Clarity), ESP reporting, and the ability to build and interpret funnel reports that drive testing hypotheses ✓ Ability to work cross-functionally with media buyers and creative strategists, translating on-site and email data into actionable insights for upstream teams ✓ A structured, hypothesis-driven approach to testing. COMPENSATION & BENEFITS ▸ $80-000-120,000 base salary depending on experience ▸ Performance bonus tied to CRO and email KPIs: revenue per session improvement, AOV growth, email revenue contribution, and subscription attach rate targets ▸ Flexible PTO policy ▸ Fully remote with flexible hours (overlap with EST required) ▸ Direct access to leadership and full ownership of the on-site and email growth function