CRM Marketing & Insights Manager

CRM Marketing & Insights Manager CRM Marketing & Insights Manager Location: London Sector: Professional or Financial Services – B2B & B2B2C Responsible to: Head of Digital Marketing As a key part of the Marketing, Communications and Bid team at Isio, a progressive advisory firm, working with clients of all sizes to deliver expertise in pensions, benefits, wealth planning and investment management - this position collaborates closely with marketing and sales to oversee essential data sets. This includes CRM data, segmentation, and analytics to guide our go-to-market strategies for both clients and prospects. What does the role entail? Data Management: Own and manage core marketing and sales datasets, including CRM data, segmentation, and analytics, ensuring insights support objectives. CRM & Segmentation : Oversee the management of client relationship management (CRM) systems, developing effective segmentation strategies to optimize targeting and engagement with relationship model. Sales & Marketing Optimisation : Own CRM Marketing Automation & Lifecycle Roadmap that aligns account engagement and campaign marketing activity – prospect; pursuit and bid; onboarding, loyalty, retention, and reactivation. MI & Insights that help us improve client relationship programmes and client satisfaction insights (NPS), helping inform business performance. Operational efficiency and ROI: Enable effective client and prospect targeting. Insights Development : Analyse client and marketing data to deliver MI & insights that improve client satisfaction and inform business performance. Sales Funnel Optimisation : Evaluate and refine marketing data integration into the sales funnel, identifying opportunities for growth & improved conversion with marketing campaign delivery. Stakeholder Collaboration : Work closely with sales, marketing, and business to ensure data-driven insights align with business goals. What we’re looking for? Proven experience in a data analysis or data management role, ideally in marketing and sales integrated platforms. Expertise in CRM systems, data segmentation techniques, and analytics tools. Strong analytical skills, with the ability to turn complex data into clear, actionable insights informing sales and marketing campaigns. Experience in optimising marketing data to enhance sales funnel performance. Excellent communication and organisational skills. A proactive, solution-focused mindset with project management in a B2B relationship model sales and marketing environment. Experience within PS or FS preferable both B2B and B2C environments considered. Why Join Isio Isio is a fast-growing professional services business, that offers career development through an evolving client base, diverse and meaningful work, nationwide opportunities, and a culture that rewards high performance and accountability. We hold ourselves to the highest standards and our values guide how we advise our clients, how we operate as a business and how we work together as a team.  We call it the Isio Attitude. We encourage our people to be bold, to communicate with conviction, and to deliver advice that matters. Here, growth brings opportunity - more responsibility, more clients, and work that stretches and develops you. We invest in training and development so you can expand your skills and explore different career paths across diverse markets to make your mark. Isio is a place to realise your potential and build a career with impact. You can find out more about Isio and the benefits we offer on our career's website Isio - Careers & Benefits . About Isio Isio is a progressive advisory firm, partnering with clients of all sizes to deliver expertise in pensions, employee benefits and wealth advisory services. Working with pension trustees, employers, individuals, families and their offices, we are supported by talented colleagues across 10 UK offices. With a Big 4 heritage we combine a strong focus on quality with a fresh perspective challenging traditional thinking. Our culture shapes our work; we foster a supportive environment where we develop our people to grow and fulfil their potential. We invest in our services, products and technology, and provide clear, expert solutions for our clients. This brings clarity, confidence, and better outcomes for everyone. At Isio, we are committed to fostering an inclusive, equitable and diverse workplace, in which our colleagues feel they belong, regardless of background or difference. We uphold the values of respect, fairness, and inclusion in our actions and decisions. We believe that by adhering to these principles, we will create a stronger, more innovative, and supportive environment for all, as well as ensuring that the advice and support we provide to our clients is more creative, more insightful and leaves a lasting impact. We can offer a hybrid, flexible approach to work, supporting a work-life balance that works for you. Isio Group is an equal opportunities employer, and we welcome applications from all suitably qualified candidates. If you think you may require a reasonable adjustment to be made for any reason at any stage of your recruitment process, please ask us [email protected] . Department Marketing Locations London Remote status Hybrid