Senior Marketing Performance & Insight Manager

Senior Marketing Performance & Insight Manager Senior Marketing Performance & Insights Manager Join a team at the heart of commercial decision-making across some of Europe’s most recognised travel brands. As Marketing Performance & Insights Manager, you’ll play a key role in helping Awaze optimise marketing investment, improve trading performance, and unlock growth opportunities across our portfolio. Working across brands including Hoseasons, Cottages.com , NOVASOL, and the wider Awaze portfolio, you’ll turn complex performance data into clear commercial actions that drive measurable impact. Your mission As our new Marketing Performance & Insights Manager, your mission will be to proactively identify performance gaps, commercial risks, and growth opportunities across the Awaze portfolio and turn those insights into actions that deliver measurable business results. You’ll work at the intersection of marketing, commercial performance, finance, and leadership, helping the business understand not just what is happening, but why it’s happening, what it means commercially, and what should happen next. Acting as a trusted expert in marketing and channel performance, you’ll translate complex data into clear commercial narratives, proactively investigate underlying performance drivers, and shape decisions that improve efficiency, effectiveness, and sustainable growth across multiple brands, channels, markets, and customer segments. What you'll be doing Monitor and analyse marketing and trading performance across brands, channels, markets, and customer segments to identify risks and growth opportunities early Translate complex marketing and performance data into clear commercial narratives, actionable insights, and evidence-based recommendations that support strategic and operational decision-making across technical and non-technical stakeholders Partner closely with channel teams, commercial stakeholders, finance, and leadership teams to optimise marketing investment and improve commercial outcomes Diagnose underperformance, quantify commercial impact, and recommend actions that improve conversion, efficiency, and incremental return Challenge assumptions and investment decisions using data-driven analysis and commercial reasoning to improve forecasting accuracy and decision quality Help shape performance measurement frameworks, KPIs, and reporting approaches across the Awaze portfolio Drive a proactive culture of insight-led decision-making and accountability for commercial performance Support the balance between short-term trading priorities and long-term growth objectives across multiple brands and markets Act as the go-to expert on marketing and channel performance, proactively identifying efficiency opportunities, performance shifts, and underlying commercial drivers across the marketing mix Who we’re looking for You’ll thrive in this role if you’re someone who enjoys solving complex commercial problems, connecting data with decision-making, and influencing action through insight. You’re naturally curious, commercially minded, and proactive in identifying opportunities before they become business challenges. We’re looking for someone who brings: Strong analytical and commercial problem-solving skills with the ability to interpret complex performance data Experience working with marketing, trading, or commercial performance analysis in a multi-channel environment The ability to influence and challenge senior stakeholders through clear, evidence-based recommendations A proactive mindset with a strong bias toward action and measurable outcomes Excellent communication and storytelling skills, with the ability to simplify complex performance data into clear, commercially meaningful narratives for different audiences Experience working cross-functionally with marketing, finance, commercial, and leadership teams A collaborative and agile approach to driving improvements and delivering impact Bonus points if you have experience working across multiple brands, markets, or international businesses How you'll make an impact Identify and act on commercial risks and growth opportunities before they materially impact business performance Improve marketing efficiency and incremental return through insight-driven optimisation recommendations Strengthen performance visibility and accountability across brands, channels, and markets Influence strategic and operational decision-making through clear analysis and commercial storytelling Drive improvements in reporting, performance measurement, and insight generation capabilities Support the delivery of commercial targets through proactive performance management and optimisation Help build a culture of data-led decision-making across the wider business Why you’ll want to work at Awaze We offer a versatile position in a strong professional and social environment, one you’ll have the opportunity to influence and help shape. You’ll be part of an international company that invests in the future, and join a dynamic, fast-paced department with skilled and committed colleagues who support each other. We’re a people-first business and we know that our success starts with our teams. Here’s a glimpse of what you’ll enjoy: Generous discounts on holidays across our brands Flexible hybrid working – with the autonomy to work how you work best Real opportunities to grow, learn and shape your role as well as career progression vertically or horizontally, across countries and responsibilities About Awaze Our mission is clear - to create amazing holidays with Europe’s widest choice of holiday homes. With more than 110,000 properties across Europe, we are the largest managed vacation rentals business in the region. Our ambition is not only to be the biggest, but the best provider of holiday homes in Europe. As travel continues to evolve, we are focused on what comes next. We will keep strengthening our relationships with guests and homeowners, continuously improving the way we work, and delivering strong performance. By making things simpler and smarter, we are building a business that is ready for what’s next - powered by proud, passionate and inclusive people. Worth knowing We offer the best of both worlds: the energy of the office and the freedom of home, with hybrid working that lets you have a mix of office and remote work in a fast-paced, collaborative environment. What’s next? If this sounds like the right next step for you, hit “Apply” and follow the instructions to submit your application. We tailor our recruitment process to each role to give both you and our hiring teams the best possible chance to assess whether this could be the start of a successful collaboration. You’ll hear from us shortly after we’ve reviewed your application. We’re committed to running an inclusive and accessible recruitment process. All applicants will receive equal consideration for employment, and if you have any specific requirements or adjustments needed for the interview, just let us know when you accept your invitation — we’re happy to accommodate. Department Marketing Role Marketing Analyst Locations Manchester Remote status Hybrid Our Perks & Benefits 🌴 Travel that inspires All of our team members get exclusive travel discounts on over 100,000 properties across Europe - relax, recharge, and experience our product like a guest, gaining valuable insight along the way. 🏆 Join a market leader We are proud to be the leading managed vacation rental player in Europe. We operate well known brands with a strong heritage in over 25 countries and have more than 100,000 holiday accommodation choices. 🌍 Local benefits Our benefits are adapted to each country we operate in, ensuring competitive, locally relevant support and perks wherever you’re based. Manchester What to expect from our hiring process At Awaze, we know that applying for a new role is a big step - so we aim to make our hiring process as clear, respectful, and engaging as possible. We believe hiring should be a two-way conversation. It’s just as much about you getting to know us, as it is about us learning more about you. While the exact process can vary depending on the role, here’s what you can generally expect: 1. Initial Conversation We like to keep things relaxed, so we'll usually start with an informal call. This is a chance for us to get to know each other, learn about your background and interests, and give you a better sense of the role and Awaze as a whole. 2. Interview Stage If our initial conversation goes well, we will invite you for an interview. This stage will give us an opportunity to understand your skills and potential, and for you to explore whether Awaze, the culture and the role align with your ambitions. 3. Additional Steps Some roles may involve follow-up interviews, presentations or skills assessments. If that's the case, our team will talk you through every step, so you always know what to expect.