Creator Director

Creator Director Creator Director Department: Creator Services About Buttermilk Buttermilk is a creative agency shaping the future of the creator economy. We deliver work that’s as culturally sharp as it is commercially impactful, partnering with the world’s most recognisable brands to drive real results and real connection. We celebrate individuality, move with intent, and support ambitious growth without compromising wellbeing. Our Values Celebrate what makes us weird, with care for others Build on intent, not impulse Fail fast, learn faster Be supported by systems, not limited by them Be ambitious, pursue it healthily Role Overview The Creator Director - Uber US is a senior leadership role responsible for the end-to-end creator and content excellence across the Uber US account. This role owns: The quality and consistency of all creator output Negotiation strategy and commercial frameworks Talent and agent relationship development Team training across full lifecycle creator management (comms, negotiations, contracting, delivery) The Creator Director will act as the ultimate authority on creator standards for Uber US, ensuring every partnership reflects best-in-class cultural relevance, strategic alignment, and commercial rigour. This is not a day-to-day campaign execution role. It is a strategic leadership position focused on raising standards, improving commercial outcomes, strengthening agent relationships, and building a highly capable, future-proof creator team dedicated to Uber US. Decision-Making Authority The Creator Director - Uber US has decision-making authority across all creator-related elements of the account, including: Creator selection standards and approval frameworks Content quality benchmarks and creative expectations Negotiation strategy, rate guidance, and value-add structures Escalation and resolution of senior talent or agent issues Contracting frameworks and talent agreement best practices Development of preferred talent and agency partnerships For decisions with broader financial or reputational implications, final sign-off may sit with the Head of Creator Services and/or Managing Director. The Creator Director is responsible for leading recommendations and implementation. Key Responsibilities Creator & Content Quality Ownership (Uber US) Act as the quality gatekeeper for all creator work across Uber US. Define and continuously evolve creator selection criteria aligned to Uber’s brand positioning, audience, and performance goals. Set clear benchmarks for content excellence across platforms (TikTok, Instagram, YouTube, etc.). Ensure consistency across all program types: always-on, seasonal campaigns, cultural moments, product launches, and ambassador programs. Partner closely with Strategy, Campaign and Client Services to ensure creator output delivers against Uber’s commercial and brand objectives. Conduct regular audits of creator output and feedback loops to elevate standards. End-to-End Creator Management Training & Capability Building Own the upskilling of the Uber-dedicated Creator Services team across the full creator lifecycle. Design and deliver structured training covering: Creator sourcing and vetting methodology Professional and effective creator communications Agent negotiations and rate benchmarking Commercial value-add structuring Contracting processes and risk mitigation Timeline and delivery management Escalation handling and reputation management Embed consistent best practices in: Outreach templates Negotiation playbooks Contract briefing processes Internal handovers and documentation Ensure every team member can confidently manage creators from first outreach through to final payment and post-campaign relationship management. Negotiation Strategy & Talent Partnerships Lead high-value negotiations with top-tier creators and talent agents. Develop scalable rate guidance and negotiation guardrails tailored to Uber US. Build long-term talent frameworks and preferred partnership structures. Identify opportunities for annualised agreements, ambassador retainers, or priority access partnerships. Establish strong working relationships with leading talent agencies representing priority cultural voices. Create negotiation playbooks that maximise: Commercial efficiency Added value Exclusivity advantages Long-term partnership leverage Serve as the senior escalation point for complex commercial discussions Strategic Optimisation & Cross-Functional Initiatives Partner closely with Client Services, Strategy, Campaigns, Legal, and Finance to ensure seamless creator execution. Identify workflow inefficiencies and improve creator-related processes across the account. Ensure creator timelines, contracting, and negotiations support campaign velocity. Act as the senior creator voice in Uber status meetings where required. Contribute to forward-planning conversations around innovation, platform evolution, and cultural opportunities. Continuously refine the Uber creator model to improve performance, efficiency, and cultural impact. Contribute to thought leadership around creator management excellence. Identify innovation opportunities in creator contracting models, performance structures, or hybrid media partnerships. Core Competencies Timeline & Target Setting Establishes clear creator timelines that align with campaign, cultural, and platform moments while maintaining realistic negotiation and contracting windows. Sets strategic targets for creator engagement, partnership scale, and program impact across Uber US initiatives. Anticipates timeline risks (contracting delays, talent availability, content approvals) and implements mitigation plans. Ensures creator programmes are planned proactively rather than reactively, supporting efficient campaign delivery. Aligns creator delivery timelines with internal campaign and client service milestones. Client Relationship Leadership Acts as the senior creator authority in client discussions, confidently advising on talent strategy, partnership structures, and creator ecosystem trends. Builds strong trust with Uber stakeholders by consistently delivering high-quality creator partnerships and strategic recommendations. Translates client objectives into clear creator strategies that balance cultural relevance with commercial outcomes. Manages complex client conversations around talent selection, fees, exclusivity, and performance expectations. Represents Buttermilk as a strategic partner in the creator economy rather than a tactical execution partner. Commercial & Margin Oversight Leads negotiation strategy for creator partnerships to maximise commercial efficiency and added value. Establishes rate benchmarks, negotiation frameworks, and commercial guardrails for the Uber US account. Identifies opportunities to improve margin through smarter talent selection, negotiation leverage, and partnership structures. Structures talent partnerships that create long-term value (e.g. ambassador programmes, priority partnerships, annualised agreements). Collaborates with Finance and Legal to ensure contracts support both commercial performance and risk mitigation. Team Leadership & Talent Development Leads and mentors the Uber-dedicated Creator Services team, elevating both technical expertise and strategic thinking. Designs and delivers structured training across the full creator lifecycle including sourcing, outreach, negotiation, contracting, and delivery. Builds confidence in mid-level managers to independently lead creator partnerships and agent negotiations. Establishes clear standards for creator communications, professionalism, and negotiation conduct. Creates a culture of continuous learning through feedback, audits, and knowledge sharing. Operational Excellence & Process Innovation Identifies inefficiencies in creator workflows and implements improved processes that increase delivery speed and quality. Develops scalable frameworks for creator management, contracting, and internal handovers. Standardises documentation, playbooks, and best practices to ensure consistency across teams. Improves collaboration between Creator Services, Campaigns, Client Services, Strategy, Legal, and Finance. Introduces innovations in creator partnership models and operational delivery. Campaign Management & Process Optimisation Ensures creator partnerships are seamlessly integrated into campaign delivery across all Uber initiatives. Establishes structured workflows that support smooth coordination between creator teams and campaign delivery teams. Identifies campaign execution risks related to creators and implements solutions proactively. Ensures creator deliverables are aligned with campaign timelines, content approvals, and brand requirements. Supports campaign teams in navigating complex creator scenarios including reshoots, delays, and content revisions. Data & Performance Insight Uses creator performance data and cultural insight to refine talent strategy and partnership selection. Evaluates creator partnerships based on both performance metrics and brand impact. Translates campaign performance data into actionable recommendations for future creator selection and strategy. Establishes performance benchmarks for creator partnerships across Uber campaigns. Encourages data-informed decision-making across the creator team. Creator Selection, Relationships & Negotiation Standards Defines clear criteria for creator selection aligned with Uber’s audience, cultural positioning, and campaign objectives. Builds and maintains strong relationships with leading talent agencies and high-impact creators in the US market. Leads complex negotiations with agents and creators, ensuring commercially advantageous outcomes for Buttermilk and Uber. Establishes negotiation playbooks covering rates, exclusivity, deliverables, and value-add structures. Maintains high standards for professionalism, transparency, and partnership integrity in all creator relationships. Key Characteristics Senior leadership presence with confidence operating in high-profile client environments. Deep expertise in the US creator ecosystem and talent agency landscape (including celebrity and VIP partnerships). Strong understanding of commercial contracting and negotiation mechanics. Proven ability to train and elevate mid-level and senior managers. Strategic thinker with operational discipline. Highly credible in conversations with agents, senior creators, and client stakeholders. Commercially sharp with a focus on long-term value creation. Success Metrics Consistent improvement in creator and content quality across Uber US. Reduced creator-related delivery issues and escalations. Stronger negotiation outcomes and commercial efficiencies. Development of scalable negotiation and contracting frameworks. Increased team capability and confidence in end-to-end creator management. Positive feedback from Uber stakeholders and internal leadership. Strengthened long-term talent and agency partnerships. Clear elevation of Buttermilk’s creator standard on one of its most important accounts. Required Experience & Skills 6+ years’ experience in influencer or creator marketing. Proven experience leading managers within an agency environment. Strong background in talent negotiations and agent relationship management (including celebrity and VIP talent partnerships). Experience partnering closely with client-facing and delivery teams. US market experience What We Offer Private Medical Insurance Juno Wellbeing Credits Hybrid Working (London) £200 Home Office Setup Budget Night Key Membership Birthday Leave Learning & Development Budget Friday 2PM Finish Department Creator Services Role Creator Director Locations London Remote status Hybrid Employment type Full-time