Creative Strategist / Growth Marketer

Creative Strategist / Growth Marketer (End-to-End Performance Owner)

Location: [Remote / Hybrid]

Team: Growth / Paid Media

About Atlas

Atlas is an accessible rewards credit card and automation platform that helps people save more with less effort. We're building the Costco/Prime of financial services, by reimagining access to credit and rewards.

About the Role

Atlas is hiring a performance-first Creative Strategist who owns the creative funnel of paid acquisition -> from ideation and briefing to launching campaigns and scaling winners.

This role is for someone who doesn’t just “come up with ideas” they execute them. You will concept, write, launch, optimize, and scale campaigns across Meta, TikTok, YouTube and other paid channels. You describe yourself as equally comfortable in Ads Manager and in a creative brief.

What You’ll Own

🎯 Creative Strategy

• Develop data-backed ad angles and hooks
• 
  
• Write scripts and structured briefs for editors/UGC creators
• 
  
• Build testing roadmaps (concept → hook → iteration layers)
• 
  
• Monitor fatigue, develop iteration pipelines, QA creative, monitor live creative for compliance

📊 Media Buying & Execution

• Launch campaigns in Meta / TikTok Ads Manager
• 
  
• Structure campaigns (CBO/ABO, scaling frameworks, testing architecture)
• 
  
• Manage budgets and allocate spend toward winners
• 
  
• Optimize daily based on CPA, CTR, CVR, CPM, hook rate, hold rate
• 
  
• Kill losers quickly and scale profitable assets

🔁 Testing & Scaling

• Run systematic creative testing (volume + velocity)
• 
  
• Turn winning hooks into multiple variations
• 
  
• Identify bottlenecks (creative vs targeting vs landing page)
• 
  
• Build repeatable scaling frameworks

🔎 Research & Insights

• Conduct competitor creative audits
• 
  
• Mine customer reviews and comments for messaging angles
• 
  
• Identify trends and native content formats
• 
  
• Report weekly insights and action plans

What “Great” Looks Like

• You launch 30+ creatives per week with creative team support
• 
  
• You identify winners within 3–5 days
• 
  
• You scale winners confidently and methodically
• 
  
• You can clearly explain why an ad is working (or not)
• 
  
• You think in frameworks, not random ideas

Must-Have Experience

• 2–5+ years running paid social (Meta required, TikTok preferred)
• 
  
• Proven track record lowering CPA or scaling spend profitably
• 
  
• Experience writing direct-response scripts and awareness creative
• 
  
• Strong understanding of funnel economics (LTV, CAC, MER)
• 
  
• Ability to analyze ad metrics without hand-holding

Bonus Points

• Experience with DTC brands and/or Fintech
• 
  
• Experience managing 6–7 figure monthly ad budgets
• 
  
• Familiarity with UGC pipelines
• 
  
• Experience improving landing page CVR

KPIs

• CPA / ROAS performance
• 
  
• Creative win rate
• 
  
• Speed of iteration
• 
  
• Spend scaled profitably
• 
  
• Volume of creative testing

Who This Is NOT For

• Pure brand marketers
• 
  
• Designers who don’t analyze data
• 
  
• Media buyers who don’t understand creative psychology

Strategists who don’t execute