About this role
CREATIVE STRATEGIST (PAID SOCIAL / PERFORMANCE CREATIVE) Company: IncubatorLab.ai Location: Remote (LATAM) Type: Full-Time or Long-Term Contract ABOUT INCUBATORLAB.AI IncubatorLab.ai is a performance-driven growth company that builds and scales direct-to-consumer brands through rapid experimentation, data-informed creative, and disciplined execution. We operate as an internal growth engine—not an agency—focused on scaling what works. THE ROLE As a Creative Strategist at IncubatorLab.ai, you will own creative strategy for paid social campaigns across Meta, TikTok, and YouTube. There is no Strategy Lead—this role requires high ownership and strong independent judgment. WHAT YOU’LL DO • Develop creative strategies and hypotheses for paid social advertising • Analyze performance data to identify winning concepts and iteration opportunities • Conduct consumer, product, and competitor research • Write clear creative briefs, scripts, and ad copy • Partner closely with Video Editors to guide execution • Review creative outputs and provide actionable feedback • Track, synthesize, and communicate learnings from creative tests WHAT WE’RE LOOKING FOR • 4–6+ years of experience in creative strategy, paid social, or performance marketing • Strong understanding of Meta, TikTok, and YouTube ad ecosystems • Ability to translate data into creative direction • Excellent written and verbal English communication skills • Strong analytical and organizational skills • Comfort operating in a fast-paced, high-ownership environment NICE TO HAVE • Direct-response or DTC experience • Familiarity with performance metrics such as CTR, CPA, ROAS • Experience working with UGC-style or creator-led ads WORKING HOURS Strong overlap with US business hours, Monday–Friday HOW TO APPLY Please submit your resume and examples of paid social creative strategy or case studies.