About Us
Empress was established in 2019 with a mission to create a new standard in shoe design. With each creation combining beauty and comfort through high-quality materials and expert craftsmanship.
Role
As a Creative Strategist your goal is to create high-performing creatives for our Facebook/Instagram ads. Serving as the central link among our creatives, overseeing the process from ideation to post-production.
Responsibilities:
Brainstorming ads, ad angles and hook variations.
Provide briefs for production team to shoot content
Collaborate with UGC creators and designers to bring ideas to life
Develop creative strategy for our social media ads.
Build and refine our creative testing roadmap
Help systemise what works so we can scale content production
What we’re looking for
You understand paid media and the types of content that convert
You enjoy brainstorming ad angles and concepts, then bringing them to life
Deep understanding of consumer psychology and customer mindsets.
Data Driven
Experience:
Have 2–5+ years experience in creative strategy for DTC/eCom brands
Experience in video editing, including ideation, storyboarding, and editing.
Experience as a content creator with demonstrated ability to engage audiences.
