Creative Strategist Street Interview & Performance Creative Focus
About The Client:
Were a performance-driven creative agency specializing in
scroll-stopping street interviews and UGC-style content
for e-commerce brands. Our clients trust us to deliver content that not only looks great but also convertsfast. We work with some of the most exciting direct-to-consumer brands across personal care, fashion, lifestyle, wellness, and beyond.
Our process blends
on-the-ground production, data-backed creative strategy, and social-first storytelling
to turn casual viewers into loyal customers.
The Role
As a
Creative Strategist
, youll be the brains behind the content. Youll bridge the gap between client goals and production executiontranslating insights into interview angles, shot lists, scripts, and content structures that
win on TikTok, Facebook, and beyond
. Youll work directly with clients, hosts, editors, and media buyers to ensure our creative is not only brand-aligned but also optimized for performance.
Youll thrive here if you can blend
creative ideation with analytical thinking
, love keeping up with platform trends, and know how to turn a big-picture brand story into a snackable, viral-ready ad.
Key Responsibilities
Lead
creative strategy
for assigned client accounts from kickoff to delivery.
Translate client goals, audience insights, and brand voice into
street interview questions, creative hooks, and ad angles
.
Build
content briefs
with clear direction for production teams, including tone, style, and deliverable types.
Work with editors to shape raw footage into
high-converting ads
, providing time-coded feedback and performance-driven recommendations.
Collaborate with media buyers to
optimize creative based on performance data
iterating quickly on winning concepts and cutting underperformers.
Stay ahead of
TikTok, Reels, and Shorts trends
, integrating best practices and emerging formats into creative planning.
Participate in
client-facing calls
to pitch new angles, present deliverables, and gather feedback.
Maintain brand consistency while also
pushing creative boundaries
to maximize engagement and conversions.
What Were Looking For
2+ years
in creative strategy for paid social (TikTok, Meta, or similar), preferably in a direct-to-consumer or agency setting.
Proven track record of
creating concepts that scale in paid campaigns
.
Deep understanding of
UGC and street interview content styles
.
Strong copywriting chopsespecially for hooks, captions, and call-to-actions.
Comfortable working with raw footage, storyboarding, and giving precise edit notes.
Highly organized with
fast-turnaround adaptability
you thrive in a high-volume content environment.
Excellent communication skills with both internal teams and clients.
Passion for testing, iterating, and making data-informed creative decisions.
AI Enabled
to maximize your output.
Nice-to-Haves
Experience directing talent or conducting interviews on set.
Familiarity with editing software for basic mock-ups.
Background in media buying or ad account management.
Why Youll Love Working Here
Work with the
top brands in the world
in lifestyle, fashion, wellness, and more.
Small, agile teamyour ideas actually make it to the final cut.
Fully remote
(aligned with US business hours).
Creative freedom paired with
clear performance goals
youll see your work directly impact client growth.
Compensation & Working hours:
Remote, full-time, CST
$2750-$3250 (based on experience)
Hiring steps:
Initial interview with Zabota team
Interview with the client
Second interview and/or test task (if required)
A final decision and official offer
*Only CVs in English will be accepted. Only shortlisted candidates will be contacted.
