Creative Strategist

Creative Strategist Perks of Joining Legacybox: Healthcare coverage (medical, dental, and vision) Health Savings Account (HSA) eligibility Short-term disability coverage available after the waiting period Free 24/7 access to TextCare medical support Retirement plan with employer match Competitive paid time off (PTO) policy Apple hardware and the tools needed to do your best work Opportunity to help shape the creative direction of a nationally recognized brand Collaborative, creative, and fast-moving team culture Legacybox is looking for a Creative Strategist to lead the creative engine behind our paid social growth, with a primary focus on Meta. This role owns creative strategy end-to-end, including concept development, briefing, testing, iteration, performance analysis, and scaling what works across channels. This is a highly hands-on role designed for someone who understands how to turn customer insight into high-performing creative at scale. You will partner closely with performance marketing, creative, and creator teams to build campaigns that drive measurable business growth while telling emotionally compelling stories. Location: Remote-friendly Department: Marketing Reports To: Head of Revenue Employment Type: Full-time Responsibilities of the Creative Strategist: Lead the weekly Meta creative process from ideation through testing and iteration Develop high-performing ad concepts, hooks, scripts, headlines, and briefs Manage and direct creative production across designers, editors, and creator partners Build and scale UGC creator partnerships and content workflows Translate customer insights, reviews, CX feedback, and social trends into creative strategy Analyze performance data and identify patterns that inform future creative direction Extend winning Meta creative into lifecycle marketing, web, YouTube, CTV, and other channels as needed Build systems for tracking creative testing, learnings, and performance trends Lead larger seasonal campaigns and concept-driven marketing initiatives Collaborate closely with performance media buying to align creative strategy with spend and acquisition goals Maintain awareness of current DTC creative trends and platform best practices What a Typical Day Looks Like: Reviewing Meta ad performance and identifying creative opportunities Writing or refining hooks, scripts, and ad concepts Briefing designers, editors, and creators on upcoming campaigns Reviewing UGC submissions and providing feedback Analyzing customer feedback, comments, and reviews for messaging insights Launching and tracking creative tests across paid channels Collaborating with performance marketing on scaling successful campaigns Planning upcoming campaigns, seasonal launches, and testing priorities You’ll Likely Do Well in This Role If You’ve Previously: Led creative strategy for a DTC brand scaling through Meta advertising Managed designers, editors, or creator partnerships in a high-volume creative environment Built systems for creative testing and performance optimization Written direct-response copy, ad scripts, headlines, or conversion-focused creative Worked closely with paid media buyers to optimize campaign performance Extended paid social creative across multiple acquisition or retention channels You’ll Enjoy This Role If You Like: Combining creativity with performance marketing and analytics Rapid testing, iteration, and optimization Building systems that scale winning creative concepts Storytelling rooted in emotion and customer insight Working closely with creators, designers, and marketing teams Balancing strategy with hands-on execution Who You Are: A strong, creative thinker with a performance-driven mindset Organized, adaptable, and comfortable managing multiple campaigns at once Confident in analyzing creative performance and making data-informed decisions Skilled at writing compelling hooks, scripts, headlines, and briefs Collaborative and able to lead creative direction across multiple contributors Passionate about building emotionally resonant campaigns that drive action Technical Experience Preferred: Experience scaling DTC brands through Meta advertising Familiarity with creative testing frameworks and paid social performance metrics Experience extending creative systems into YouTube, CTV, or other paid social channels Hands-on experience working with UGC creators and creator sourcing workflows Strong understanding of direct-response marketing and conversion-focused creative strategy Experience in emotionally driven DTC categories such as gifting, family, wellness, or memory preservation is a plus What Success Looks Like: Consistent production of high-performing Meta creative at scale Strong collaboration between creative and paid media teams Improved creative testing systems and faster iteration cycles Increased customer engagement and acquisition efficiency Successful seasonal campaigns and scalable creative frameworks A recognizable and emotionally compelling brand presence across channels Who is Legacybox: Legacybox has helped over 1 million families digitally preserve their home movies, photos, and film. We were founded on the conviction to restore and revalue what has been overlooked. We preserve outdated memories on tapes, film, photos, and audio into digital keepsakes that are usable and safe for future generations. We are driven to find simple, technology and design-led ways to reconnect people with the things that matter most. Every box we receive represents irreplaceable family memories, and the creative work behind our brand plays a direct role in earning and keeping that trust. Legacybox is an Equal Opportunity Employer and complies with all applicable federal, state, and local employment laws.