Communications & Product Marketing Lead

Mission

Own brand growth, product marketing, and the clarity and quality of all communication for Used Cars NI, with a clear focus on driving measurable commercial impact. Ensure Used Cars NI is the top-of-mind automotive marketplace for buyers and sellers in Northern Ireland through sharp, distinctive copywriting, a consistent brand voice, and high-impact marketing.

Role Overview

This is a high-impact, hands-on role responsible for how Used Cars NI shows up in the market and how its products are understood, adopted and valued by dealers and consumers. You will operate across brand, product marketing, dealer communications and campaign execution combining strategic thinking with strong delivery. You will take ownership of growth initiatives, identify opportunities, and drive measurable results, often working with a limited budget and prioritising the highest-impact activity.

Key Responsibilities

Content, Messaging & Brand Voice

• Own the clarity, consistency and effectiveness of all Used Cars NI communication, setting the standard for how the brand speaks across every touchpoint.

• Lead content and messaging across all channels, ensuring it is clear, distinctive and commercially effective. Translate product features into compelling value propositions for both consumers and dealers, and embed consistent messaging across marketing, product, sales and support.

• Act as the guardian of Used Cars NI’s brand voice, raising the overall quality of communication across the organisation.

Brand Growth & Campaigns

• Drive brand growth and market leadership across both consumer and dealer audiences.

• Define and execute marketing activity that strengthens awareness, improves consideration and drives engagement, product adoption and retention. Deliver campaigns with a strong focus on performance, continuously testing and refining approaches, and prioritising low-cost, high-impact opportunities.

• Partner closely with Sales to support lead generation, conversion and commercial outcomes.

Product Marketing & Commercial Impact

• Ensure Used Cars NI’s products are clearly understood and valued in the market.

• Own product messaging and positioning, supporting successful launches and ongoing adoption. Work closely with Product and Sales to align messaging with commercial priorities and improve how Used Cars NI communicates its value to dealers.

Leadership, Insight & Capability

• Provide clear leadership across marketing, setting high standards for quality, performance and ways of working.

• Bring a proactive and commercially focused mindset - identifying opportunities, challenging thinking and driving initiatives forward. Use data and insight to inform decisions, prioritise effectively and continuously improve marketing performance.

What Success Looks Like

• Used Cars NI is the clear, top-of-mind automotive marketplace in Northern Ireland.

• Marketing is driving measurable growth in engagement, adoption and revenue.

• Communication across the business is sharper, clearer and more effective.

• 5+ years’ proven experience in product marketing, marketing leadership, or a similar commercially focused role.

• Experience working cross-functionally with Product, Sales, and leadership teams to drive commercial outcomes.

• Demonstrated experience owning messaging, positioning, and go-to-market strategy.

• Proven track record of delivering measurable growth (e.g. acquisition, engagement, retention, or revenue impact)

• Exceptional communication and copywriting skills, with experience developing clear, compelling messaging and consistent brand voice across multiple channels.

Benefits and Perks

We offer a range of benefits to support you both in and outside of work, including:

• Hybrid and remote working

• 25 days holiday plus 11 statutory days

• Up to 4 additional days’ holiday through our loyalty bonus

• Private healthcare for you and your immediate family

• £250 annual development allowance for wellbeing, learning or equipment

• Company pension scheme with contributions

• Life insurance

• Free on-site parking

We are an equal opportunities employer and we welcome applications from all suitably qualified persons.