Commercial Marketing Manager

Commercial Marketing Manager At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION , CARE , IMAGINATION , and TRUST define the way we carry out our work across all of our teams. If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you. The Opportunity: We are seeking a results-driven Commercial Marketing Manager to lead demand generation and engagement initiatives that directly support revenue growth. This role is responsible for creating and executing marketing strategies that generate high-quality leads for the sales team, increase product awareness, and drive measurable customer engagement across our target markets. You will be an expert in working alongside our commercial function to support digital sales fulfillment while optimising the interdependent marketing and sales processes that are essential to delivering strong outcomes. Key Responsibilities: Lead Generation & Pipeline Growth Develop and execute multi-channel demand generation campaigns to deliver a consistent flow of qualified leads for our digital advertising products Partner closely with the sales team to align on target audiences, lead quality, and conversion goals. Own and optimise the marketing funnel, from awareness through to sales handoff. Campaign Strategy & Execution Plan and deliver integrated marketing campaigns across digital, content, events, email, and social channels for our clients to fulfil digital sales and sponsorship Continuously test, measure, and refine campaigns to improve performance and ROI. Manage campaign calendars aligned with commercial priorities and product launches. Product Marketing & Engagement Drive awareness and engagement for key products through compelling messaging and positioning. Collaborate with product and sales teams to translate product features into customer-focused value propositions. Create and oversee content that supports buyer journeys (e.g. case studies, whitepapers, webinars, landing pages). Performance & Analytics Ork in collaboration with the analytics teams to track, analyse, and report on key metrics for client campaigns, including lead volume, conversion rates, cost per lead, and campaign ROI Use insights and data to inform decision-making and improve future activity. Manage marketing automation and CRM integration to ensure accurate lead tracking and attribution. Stakeholder Collaboration Act as the primary marketing partner to the sales team, ensuring alignment on goals, messaging, and feedback loops. Work cross-functionally with product, operations, and leadership teams to support commercial objectives. Knowledge, Skills & Behaviours: Proven experience in B2B marketing with a strong focus on lead generation and a successful track record of delivering strong customer value Demonstrated success in delivering measurable pipeline growth and marketing ROI. Deep understanding of the buyer customer journey and decision making framework to build relevant campaign content and touchpoints through marketing automation Strong practical knowledge of utilising tools associated with B2B marketing campaign delivery including content management systems, email marketing, SEM, social media and Google Analytics Excellent proficiency in CRM and marketing automation (Salesforce and Pardot highly desirable) Strong understanding of digital marketing channels, Optimization and lifecycle marketing. Analytical mindset with the ability to translate data into actionable insights. Well organised and effective at meeting hard deadlines Thrives in a collaborative environment which requires strong partnership with multiple functions and a shared view of success Excellent communication and stakeholder management skills. Ability to operate in a fast-paced, commercially focused environment. Success Measures Volume and quality of marketing-generated leads Contribution to sales pipeline and revenue Campaign performance and ROI Engagement metrics across key channels Alignment and satisfaction of sales stakeholders About Clarion Events Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. ( https://clarionevents.com/welcome ) Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. ( https://www.blackstone.com/ ) Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count. Our vision is we want every one of our products to be a market leader in customer satisfaction and delight. Benefits 25 days’ holiday plus bank holidays End of year wellbeing shutdown (closed for the last week of the year) Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc. Summer Hours in August (3pm finish on Fridays) Helping Our World (HOW) Days – one paid day per quarter to carry out charity work Pension Scheme Private Medical Insurance Health Cash Plan Wellbeing Library (MYNDUP) Mentoring Programme Season Ticket Loan Cycle to Work Schemes Free on-site gym and shower facilities Free eyesight tests Free flu vaccination – offered on site once a year for all employees Our Values PASSION We deliver all our events with passion for people, the environment and businesses. We form connections with those who are just as passionate about what they do as we are. We always strive to exceed expectations and celebrate success. We love what we do, and it shows. CARE We care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support. We really get people - everyone is welcome. IMAGINATION Everything is possible. We constantly challenge the status quo and create amazing experiences and opportunities. We take huge satisfaction in solving problems. As open-minded and fun-loving people, the sky is our limit. TRUST We trust our skills, people and partners to deliver extraordinary events our customers have come to rely on. We support everyone around us and always learn through our experiences. We are honest and straight forward. You can always rely on us. Equal Opportunities We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution. Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities. When recruiting new employees or providing opportunities for promotion, we will: • Recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents; • Ensure that no person is unlawfully discriminated against; • Select the best person for the role based on their skills, qualifications and abilities. This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace. Department Defence & Security Locations Putney HQ Remote status Hybrid Employment type Contract About Clarion Events Clarion Events is the world's largest privately owned event and exhibition organiser, known for our innovative approach, market-leading super brands and digital products. Founded in 1947, we have expanded to become a truly international organisation with offices in 12 countries. With a portfolio of 125 events and media brands across various vertical markets, we employ around 2,000 people worldwide. At Clarion we aim to foster growth for both our clients and partners by delivering exceptional events and platforms while retaining talented employees and nurturing loyal partnerships. We focus on creating long-term value and sustaining leadership in all our sectors. It’s our true passion for customer satisfaction that sets us aside.