Channel Strategy Lead

We’re a social and content agency led by talent and fuelled by technology. Since 2008, we’ve been building an integrated, digital-first offering that combines content excellence with channel best practice to drive meaningful performance for our clients. Born in London, we’ve grown into a global agency, partnering with ambitious brands across international markets and delivering work that connects with audiences wherever they are. As a values-driven agency, our people are our power. We stay ahead of the game by hiring smart thinkers and giving them back what they put in - through rapid progression, industry-leading benefits, and a culture that has been recognised in Campaign’s Best Places to Work for over seven years running. We are looking for an integrated Channel Lead to play a pivotal role in our growing team – we’re looking for someone to bring broader channel thinking, as well as oversee and input into innovative and high-performing campaign strategies across multiple platforms. The role goes beyond activation as you’ll shape campaign approaches, define KPIs, connect channels, deliver integrated work, bring modern advertising approaches and provide a high level of social consultancy and senior client support. The role sits within the Distribution team as part of the media and performance arm. Key Responsibilities Create social approaches across teams that feel connected, not silo’d, that contain full funnel planning and ladder up to real business impact. Collaborate with key teams such as the Account Management teams through owned / organic social, and via Growth and New Business working on pitches and proposals. Within new business and growth - leading on paid, performance, measurement approaches with tailored responses. Reviewing current tech stack, tools and licenses to ensure we have the best methods to deliver on client objectives successfully. Driving commercial success for accounts, understanding targets and pushing growth within retainers. Own the strategy, structure and success of the Media and Performance department – implementing operational standards across all accounts. Drive performance across all accounts, inspiring teams, supporting with reporting insight and training sessions. Setting KPIs in conjunction with teams across paid and owned to ladder up to real business impact. Showcase fresh paid approaches and measurement tactics, across all clients, working with external teams understand context / challenges. Testing and innovation – A/B testing, alphas/betas, creative experimentation. Bring thought leadership and solutions for modern advertising techniques and landscape changes across social. Essential: New business and pitch experience working with integrated teams Tool stack for broader social understanding > Sprout, Meltwater, Supermetrics, RivalIQ In-depth experience with paid social ads managers within Meta, TikTok, LinkedIn, Reddit, Pinterest Experience with tracking set-ups, UTMs, dashboard maintenance and analytics tools - GA4, Adobe Analytics, etc Experience with measurement frameworks, attribution and experience with driving results across paid, owned, earned. Experience with both B2B, B2C and global clients. Bonus: Experience in other channels such as Paid Search, Programmatic, Display Named in Campaign Magazine's Best Places to Work 7 years running Remote working predominantly - 2 days in the office per week Private Healthcare & Life Insurance, 25 Days+ Holiday Annual Team Mini break in the UK or abroad, Regular Socials Open, Engaging & Inspirational Culture