Channel Strategy Lead

We’re a social and content agency led by talent and fuelled by technology. Since 2008, we’ve been building an integrated, digital-first offering that combines content excellence with channel best practice to drive meaningful performance for our clients. Born in London, we’ve grown into a global agency, partnering with ambitious brands across international markets and delivering work that connects with audiences wherever they are.

As a values-driven agency, our people are our power. We stay ahead of the game by hiring smart thinkers and giving them back what they put in - through rapid progression, industry-leading benefits, and a culture that has been recognised in Campaign’s Best Places to Work for over seven years running.

We are looking for an integrated Channel Lead to play a pivotal role in our growing team – we’re looking for someone to bring broader channel thinking, as well as oversee and input into innovative and high-performing campaign strategies across multiple platforms.

The role goes beyond activation as you’ll shape campaign approaches, define KPIs, connect channels, deliver integrated work, bring modern advertising approaches and provide a high level of social consultancy and senior client support.

The role sits within the Distribution team as part of the media and performance arm.

Key Responsibilities

• Create social approaches across teams that feel connected, not silo’d, that contain full funnel planning and ladder up to real business impact.

• Collaborate with key teams such as the Account Management teams through owned / organic social, and via Growth and New Business working on pitches and proposals.

• Within new business and growth - leading on paid, performance, measurement approaches with tailored responses.

• Reviewing current tech stack, tools and licenses to ensure we have the best methods to deliver on client objectives successfully.

• Driving commercial success for accounts, understanding targets and pushing growth within retainers.

• Own the strategy, structure and success of the Media and Performance department – implementing operational standards across all accounts.

• Drive performance across all accounts, inspiring teams, supporting with reporting insight and training sessions.

• Setting KPIs in conjunction with teams across paid and owned to ladder up to real business impact.

• Showcase fresh paid approaches and measurement tactics, across all clients, working with external teams understand context / challenges.

• Testing and innovation – A/B testing, alphas/betas, creative experimentation.

• Bring thought leadership and solutions for modern advertising techniques and landscape changes across social.

Essential:

• New business and pitch experience working with integrated teams

• Tool stack for broader social understanding > Sprout, Meltwater, Supermetrics, RivalIQ

• In-depth experience with paid social ads managers within Meta, TikTok, LinkedIn, Reddit, Pinterest

• Experience with tracking set-ups, UTMs, dashboard maintenance and analytics tools - GA4, Adobe Analytics, etc

• Experience with measurement frameworks, attribution and experience with driving results across paid, owned, earned.

• Experience with both B2B, B2C and global clients.

Bonus:

• Experience in other channels such as Paid Search, Programmatic, Display

• Named in Campaign Magazine's Best Places to Work 7 years running
• Remote working predominantly - 2 days in the office per week
• Private Healthcare & Life Insurance, 25 Days+ Holiday
• Annual Team Mini break in the UK or abroad, Regular Socials
• Open, Engaging & Inspirational Culture