Campaign Director (PR)

Campaign Director (PR) About Us TEAM LEWIS is a global marketing agency that has moved from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: it’s ability to read the future and prepare for it; leveraging cutting edge AI; strategic thinkers delivering award winning campaigns; expanding client relationships into new markets or services; and above all, independence from outside investors. The practice, its people and its campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence. At the heart of our community is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,600 causes. It is one of the largest employee-directed philanthropies in the world. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees who, in addition to the financial donation, volunteer their time and skills to maximise grant effectiveness. You can read more here about TEAM LEWIS Foundation . Purpose of the role The Campaign Director is a senior position providing leadership to the account servicing team . They are responsible for meeting client expectations and ensuring the client is kept fully up to date with critical activity on the account. In addition, they are responsible for developing that relationship by identifying and selling additional services, directly impacting revenues and income . This person is also responsible for managing a team, coaching junior members of staff, ensuring individuals have the right skills, and that the team works together effectively. Key responsibilities and tasks Client Management Oversees and maintains a consultative relationship with the client, acting as a contact and partner for all marketing and communications services Responsible for maintaining excellent client communication at all levels; defining deadlines and service agreements, whilst ensuring these are met consistently by the team Support clients in all aspects of nurturing and growing their social media activity and acting as a community manager, when needed, across a broad range of accounts Works closely with the client to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital tools and services Works with the campaign management team to ensure account profitability and effective budget management Plays an integral role in the new business process, taking an instrumental role in generating content and presentation preparation, in addition to attendance Ensures regular contact with the client is maintained by direct reports and other team members Takes a lead role with pricing and selling projects Maximises opportunities and outreach to external brands, as well as existing and past contacts, to build new business leads Digital / Social media Plans, implements and maintains social media campaigns and projects for clients, creating innovative and targeted opportunities Partners with account servicing to develop compelling and impactful content and integrated campaigns for both current and prospective clients Measures client growth and impact across the full spectrum of social media channels including, but not limited to, Twitter, Facebook, LinkedIn, YouTube and Instagram Uses social listening tools and analytics services to generate insight, fuel social conversation and maximise SEO activity Supports training for PR professionals and the support teams to develop their digital and social media skills Refines methodologies in social media measurement and reporting of ROI Stays up to date on best practices and current trends Team working and development Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development Line manages the account team, including coaching, supervision, assessment and review of junior team members Sets team objectives on a daily, weekly, monthly and quarterly basis Defines and positions deliverable client objectives with the account team Monitors team activity levels against budget; increases and decreases an individual’s allocation where necessary Provides guidance to colleagues on how to best manage campaigns, including answering general new business requests Reporting and analysis Ensures that all activity and results are reported back to the client; providing insight and analysis across all aspects of the account Communicates account performance internally (account reviews) and provides strategic advice to the client based on measurable analytics Monitors and reports back on account KPIs and ensures accurate reporting by junior team members Provides detailed reports to the senior management team on request General Supports the team on initiatives and projects Runs and supports training sessions, with a view to maximising opportunities to expand team skills and grow revenues Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity and values Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme Overall, is a guardian of best marketing practice Contributes and supports the continuous improvement of systems, practices and policies About you Relevant experience of working in a B2B, corporate, consumer, or integrated communications agency environment at a Senior Campaign/Account Manager or Campaign/Account Director level Highly commercial, with strong strategic client consultancy skills A track record of retention and the profitable growth of existing accounts Understanding of the local market and opportunities for growth Strong project management skills with an ability to plan and prioritise A persuasive and convincing writing style Ability to delegate effectively Calmness under pressure and the ability to achieve tight deadlines Demonstrable success at securing new business and increasing client revenues Demonstrates an ability to grow client revenues, in line with the profitability of accounts. Takes a proactive approach to upselling services/projects and increasing retainer budgets Directs and manages strategic relationships with the client, providing insight and counsel across all aspects of the marketing and communications spectrum Ability to troubleshoot team and client problem areas – and suggest a remedial course of action Creative thinking and an open-minded approach This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time. TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive. Department Account Servicing Role PR & Social Locations Kuala Lumpur Remote status Hybrid About TEAM LEWIS TEAM LEWIS is a global marketing agency that has moved from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: it’s ability to read the future and prepare for it; leveraging cutting edge AI; strategic thinkers delivering award winning campaigns; expanding client relationships into new markets or services; and above all, independence from outside investors. The practice, its people and its campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence. At the heart of our community is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,600 causes. It is one of the largest employee-directed philanthropies in the world. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees who, in addition to the financial donation, volunteer their time and skills to maximise grant effectiveness. You can read more here about TEAM LEWIS Foundation. Founded in 1995 Coworkers 700 Turnover $75 million