Business Analyst

Sr. Analyst - BI, Reporting and Data Visualization Ready to turn bold ideas into real-world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory , our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI , our breakthrough solutions tackle companies’ most complex challenges. If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises. Get to know us at genpact.com and on LinkedIn , YouTube , X , and Facebook . Job Description Inviting applications for the role of Business Analyst Email Marketing! We are currently seeking a Business Analyst Email Marketing focused on marketing automation to join the clients Global Marketing Team. The position will be in our Mumbai office. The individual will be the primary owner of the day-to-day responsibilities: in Eloqua including editing reviewing and sending external emails email analytics and the management of the email team. The prospective candidate should have relevant years of experience in marketing automation with specific skillsets in Eloqua. The individual will collaborate with the client and report to the Marketing Operations lead Responsibilities: - Manage the firms marketing automation platform Eloqua for email campaigns website tracking form creation and analytics - Oversee day-to-day execution and quality control for global email marketing campaigns - Consistently analyse day-to-day campaigns compare metrics connect with team on a monthly basis to communicate results/best practices - Operate as email marketing consultant to all BU marketers and provide daily technical expertise in the development and execution of global email marketing campaigns with consistent communication - Manage the daily email marketing queue and calendar and be able to quickly adapt to new priorities and shifts in schedules - Collaborate with other digital channel function teammates on regular basis to meet campaign timelines and goals - Provide continued automation best practices to the global Marketing team - Good to have: Knowledge of integration of Eloqua with other platforms including Salesforce Linked In On 24 GTW and more Qualifications Bachelors - Business Analytics, Bachelors - Computer Science, Bachelors - Statistics, Masters - Data Science Certifications Certified Data Management Professional - RiversandRiversand, Data Analysis Certificate - SuperCode AISuperCode AI, IBM Certified Solution Developer - WebSphere IIS DataStage Enterprise Edition v7.5 - IBMIBM, Microsoft Certified: Power BI Data Analyst Associate - MicrosoftMicrosoft, Tableau Desktop Specialist - EdurekaEdureka Required Skills Agile Methodology, Agile Methodology, Apache Ant, Appium, Automated Testing, Big Data, Collaboration Tools, Cucumber (Software), Data Analytics, Databasing, Data ETL, Data Integration, Data Modeling, Data Testing, Data Visualization, Data Warehousing (DW), Design Thinking, Executive Presence, Inclusion, Insight Generation, Master Data Management (MDM), Microsoft Access VBA, Mobile Application Testing, Personal Effectiveness, Python (Programming Language) {+ 4 more} Language English Language Proficiency - Intermediate - B1 Additional Job Location - Job Type Regular Master Skill List - BI, Reporting and Data Visualization Remote Type - Hybrid Work Shift - Night Job (India) Why join Genpact? • Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter • Make an impact – Help global enterprises solve business challenges that matter • Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead • Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day • Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up. Let’s build tomorrow together. Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.