Brand Marketing Lead

About Melodics

Melodics is the seriously satisfying practice app for drums, keys and pads. We’ve already got strong foundations: a clear brand strategy, real equity, great momentum via partners and organic social - and a product people genuinely love. Now, we want to scale awareness so aspiring drummers and producers worldwide know who we are and why we’re different.

The role

This is our first brand marketing hire. You’ll build the brand marketing function end-to-end - high autonomy, no big team. The audience is global, with extra focus on accelerating growth in the US and UK. You’ll have a budget and can bring in contractors/creators to help deliver. We’re looking for someone who’s equally at home defining strategy as they are at executing it: scrappy, smart, creative, data-driven and experimental.

What you’ll do

• Brand strategy + campaigns: Turn our brand strategy into a practical plan and deliver integrated campaigns and standout brand moments. Be responsible for the evolution of our brand strategy, following signals from previous activities and constant evaluation of our positioning.
• Social channel ownership: Set, monitor and optimise our social content strategy, overseeing production and distribution from our design & social media leads.
• Influencer marketing: Create our creator/influencer program with a focus on reach + storytelling (not just affiliate/performance).
• Artist relations + partnerships: Pick the right artists/educators/creators, shape the narrative, and run strong roll-outs.
• Brand guardianship: Own positioning, guidelines, visual identity and tone of voice across marketing and in-product touchpoints - keeping it consistent without slowing teams down.
• Culture marketing + events: Show up credibly in music culture on lean budgets; run experiments, spot early signals, pivot fast, scale what works. Set our community strategy and manage relevant channels.
• KPIs + reporting: Define how we measure brand (awareness, reach, share of voice, creator impact, brand health), be accountable to results and report clearly across the business.
  

What success looks like (6–12 months)

• A clear global brand plan, with the tools or personnel in place delivering on it.
• Current organic social successes have been nurtured and accelerated.
• Influencer + artist partnership pipelines are delivering meaningful reach and cultural credibility.
• Consistent brand expression across marketing and product.
• Community and culture marketing activities have been introduced.
• Reliable measurement that links brand signals to business outcomes.
• Melodics becomes a well-known name in drumming and music production communities.

What you’ll bring

• Proven brand marketing experience at consumer brands (bonus: passion/cultural brand), with clear examples of growing awareness/reach and translating that into business outcomes.
• Builder mindset: experience creating programs from scratch (content, influencers/creators, artist partnerships, campaigns, community, brand measurement/health tracking) and scaling what works.
• Strong creative judgment and pace: can brief, judge, ship, and iterate quickly with a scrappy, structured approach.
• Culture and community-first: understands how culture spreads (esp. through YouTube/TikTok/Instagram, plus in grassroot communities), knows how brands show up authentically and add value. A network in drumming/production/music creators is a plus.
• You’re a drummer or learning an instrument. If not - you must show a genuine passion for music and learning.
• Comfortable owning budgets and working with external partners - contractors, freelancers, agencies.
• Strategic and hands-on, experimental but rigorous, and highly collaborative across teams.

The position is a permanent, full-time role. based in Auckland, New Zealand. While we have a lot of flexibility when it comes to WFH, we are looking for someone to be based from our office on Karangahape Rd for part of the working week.

Some of the cool things about working at Melodics are:

• Working in a positive, fast-moving, and motivating environment, solving interesting and meaningful problems around music and education.
• We truly value innovation and growth.
• We’re a friendly and smart team - we listen to each other’s ideas and give everyone a voice to influence and shape the future of Melodics.
• We want you to work in the best way that you can and have a documented flexible working policy.
• We value the wellbeing of our team - we have mental health and physical health First Aid-ers, we've replaced traditional 'sick leave' with uncapped wellness leave from day one of your employment.
• An array of musical instruments you can borrow and play!

If this sounds like something you might be interested in, please hit apply or get in touch! We are waiting to hear from you.

Applicants for this position should hold the right to work in NZ