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Marketing Lead — Proptech Platform Location: DIFC | The Dubai International Financial Centre | Remote/Opportunity to relocate to Dubai Reports to: Founder Role Summary We are hiring a Marketing Lead at Lndmrk to own pipeline, not just marketing activity. This is a hands-on, numbers-driven role for someone who has already built and scaled marketing in a successful startup and knows how to turn momentum into a predictable, repeatable growth engine. You will be expected to move fast, test aggressively, and deliver results that tie directly to revenue. This is not a brand-only role — it is about building a high-performing growth engine across channels and being accountable for the outcomes. Key Responsibilities Growth Strategy & Pipeline Ownership | CRM Specialist build an ECOSYSTEM from scratch • Own pipeline generation and marketing-attributed revenue targets end to end • Build and execute a high-velocity, experiment-led growth strategy across paid, organic, and outbound channels • Rapidly test, iterate, and double down on what works — and cut what does not Content Creation is desirable • Create high-impact content that drives both demand and credibility in the market Positioning & Messaging • Develop clear, differentiated positioning and messaging that converts across channels and audiences • Work closely with the founder and product team to ensure consistent narrative and brand presence Sales Alignment & Analytics • Work closely with sales to optimise funnel conversion and reduce sales cycle length • Own marketing analytics, attribution, and ROI tracking end to end • Maintain clear visibility on CAC, LTV, and channel performance at all times Team & Resource Management • Build and manage external and internal resources to execute at speed and scale • Set the standard for marketing quality and performance across the company Qualifications & Experience Essential • 4+ years in marketing, with prior experience as the marketing lead at a high-growth startup • Proven track record of driving pipeline and revenue, not just leads or brand awareness • Deep expertise in demand generation, growth marketing • Strong analytical mindset with a focus on metrics, conversion, and ROI • Highly hands-on — comfortable executing as well as leading • Strong bias for action and personal accountability Preferred • Experience in real estate, proptech, or SaaS platforms • Experience operating in fast-paced, resource-constrained environments where you have had to do more with less • Familiarity with both B2B and B2C growth strategies What Success Looks Like • A predictable, scalable CRM pipeline generation engine is in place within the first 3-6 months • Clear CAC, LTV, and channel performance visibility across the business • Measurable contribution to revenue growth that leadership can point • Strong, well-aligned relationship between marketing, sales, and product Who You Are Revenue-Obsessed You care about pipeline and revenue, not vanity metrics. You know the difference and you hold yourself to it Fast & Experimental You launch quickly, learn fast, and are not precious about changing direction when the data tells you to Hands-On You are not a manager who delegates everything — you can write copy, run a campaign, and pull the data yourself Strategically Sharp You can zoom out and set direction, then zoom back in to make sure it gets executed properly Highly Accountable You own your numbers, your budget, and your outcomes — no excuses, just solutions Collaborative You work closely with sales and product and see alignment as a competitive advantage, not a nice-to-have What We Offer • Competitive salary • Equity participation in a high-growth startup • Full ownership of the marketing function from day one • Direct impact on company trajectory and growth • A fast-moving, ambitious team that values results over process Due to volume if you do not hear from us in 3 working days, then unfortunately we will not be moving forward with you. They are an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role. 😊