Brand Manager

Home Join our team Explore opportunities Req ID Posted Function Location Req ID: 98496 Function: Marketing Posted: Jun 9, 2026 Location: We’re looking for a Brand Manager to join the Malaysia Prestige team. This role will be responsible not only for the commercial success of brands’ under their care, but also the acceleration of Coty’s ambitions within fragrance and colour cosmetics space, through impactful marketing strategy and impeccable execution. THE ROLE OPTIMIZE, ENABLE, INNOVATE! As our Assistant Brand Manager, this role is accountable to unleash the full potential of the brand portfolio and to drive long-term sustainable category growth agenda towards COTY’s strategic objectives. You will build groundbreaking campaigns and bring it to life. You will be reporting to Marketing Lead , and you will manage: Brand Marketing, ATL: Digital Communication Develop short to long-term brand and launch plans in conjunction with global & ISEA ambition with measurable KPI, aimed at driving sell-out, sales productivity ranking and market share. Collaborate with media agencies to craft a strong ATL marketing plan aligned with brand/ launch objectives and budget. Make strategic decisions around big bets and priorities, with a view to make big bigger Monitoring key metrics (reach, impressions, brand recall, etc.) and evaluate the ROI. Able to adjust strategies with agencies based on consumer insights and campaign performance. Lead the collaboration with retailers to ensure consistent and effective execution of brand strategies and mechanics across all sales channels. Trade Marketing, BTL: Promotion & Animation Plan and execute BTL promotions across Department Stores, Sephora, Perfumery, and eCommerce channels to drive in-store and omnichannel excellence Develop holistic consumer journeys tailored to different customers, channels, and end consumers Strategize and plan brand animations and podiums with Key Accounts, Visual Merchandising, and Retail Operations; conceptualize and oversee brand-building, sales-generating events Own the brand and related categories, including assortment, with accountability for franchise and channel performance, BA productivity, and Retail Operations alignment Collaborate with Visual Merchandising, Retail Excellence, and Education teams to execute product staging, promotional materials, POS displays, and Beauty Advisor engagement with excellence A&CP Budgeting Fully accountable for A&CP including strategically plan, review, allocate, review ROI and manage the A&CP budget to optimize marketing spend and ensure C2 profitability, balancing brand-building initiatives with commercial objectives. Own and actively manage brand A&CP including to oversee key financial metrics for key activations such as sell-out to NR ratios. Demand Planning & Forecasting Forecast for new marketing initiatives, and work with key stakeholders to drive global and local ambitions and priorities; rephase forecasts as required and track performance of innovations and key franchises/categories Manage saleable & collaterals inventory and collaborate with commercial team as required for discontinuations and E&O reduction Identify opportunity and risks per-SKU and shape upcoming forecasts based on a review of Commercial sell-out results from NPD and on-shot promotions. Fully accountable for non-sellable forecast, plan, review and track according to market trend or demand. Reporting & Others Weekly, Monthly and Quarterly reporting per brand and APAC requirements, and managing adhoc reporting requests as required Analyse sales on per-SKU and per-store basis to ensure that the brand’s tactics are working towards the achievement of total brand targets Identify opportunity and provide valuable insights to local, regional and global teams on brand and competitor performance, and using them to enhance brand performance and results Pricing and promotional analysis for new product launches, one shot promotions and as of when it is needed YOU ARE A COTY FIT You like to make a difference. As an Assistant Brand Manager, you will share your valuable experience with the team, and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements: At least 6 years of marketing experience within the cosmetics industry, including trade marketing experience, in Malaysia market Excellent time management skills and the ability to prioritize effectively and work under pressure. Highly detailed with strong organizational and analytical skills Team player, ability to develop effective working relationships both internally & externally, and excel in a multi-cultural environment Proactive, agile, with strong business acumen Highly proficient in MS Excel and PowerPoint CRM and multi-brand management experience is preferred If you’re ready to support and shape the future of beauty, we want you on our team! WHAT WE OFFER This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way. Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best. ABOUT US Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you. Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion to create a more open, inclusive, and diverse workplace where all employees can be their authentic self. Country/Region: MY City: Kuala Lumpur