Role Overview
We are looking for an
SEO Specialist (Content Writing & Backlinking)
to join our growing digital marketing team. This role focuses on executing effective off-page SEO strategies while also supporting content creation efforts that align with search engine optimization best practices.
The ideal candidate has hands-on experience in link-building and content writing, with a strong understanding of how high-quality content and authoritative backlinks work together to improve search rankings. This position is well-suited for someone who thrives in a structured, process-driven environment and is eager to continuously enhance their SEO expertise.
Key Responsibilities
Execute backlinking strategies, including outreach, link placement, and performance tracking
Identify and evaluate relevant backlink opportunities aligned with client industries and SEO goals
Conduct basic competitor research to support link-building efforts
Ensure all links are properly placed, indexed, and compliant with SEO best practices
Maintain accurate and up-to-date backlink records, trackers, and reports
Create and optimize SEO-friendly content such as blog articles, guest posts, and outreach emails
Apply keyword usage, proper formatting, and on-page SEO fundamentals in content creation
Use AI tools (e.g., ChatGPT) to support research, outreach, and workflow efficiency
Follow internal SOPs and quality standards, and continuously improve execution based on feedback
Requirements
Experience in SEO with a strong focus on backlinking (portfolio or sample work preferred)
Basic to intermediate content writing skills with an understanding of SEO principles
Solid knowledge of link-building strategies, anchor text usage, and off-page SEO best practices
High attention to detail, particularly in link accuracy, formatting, and content quality
Familiarity with SEO tools (e.g., Ahrefs, SEMrush, or similar) is an advantage
Comfortable using AI tools or willing to learn quickly
Strong organizational skills and ability to manage multiple tasks
Trainable, adaptable, and able to follow structured processes and guidelinesExperience with technical SEO or advanced on-page optimization
Background in digital marketing or content strategy
Familiarity with CMS platforms (e.g., WordPress)