B2B Digital Marketing Manager

At QBench, we’re not just creating software; we’re shaping the future of laboratory efficiency. We’re #1 on G2’s list of the Highest Rated LIMS in North America. As a leader in our field, we offer an opportunity to be part of a fast-growing, dynamic, forward-thinking team. Your work will directly contribute to enhancing scientific discovery and innovation. Why You’ll Love Working with Us: - Impactful Work: As our B2B Digital Marketing Manager, you will have full ownership of the paid and organic digital channels that put QBench in front of the right buyers. Your work sits at the center of our pipeline and growth. - Career Growth: QBench is in a high-growth stage and we are investing in the people who will help us scale. This role comes with genuine visibility, a clear path to advance, and the kind of scope that is hard to find at larger organizations. - Collaborative Culture: You will be part of a sharp, focused team where your ideas get heard and acted on. No bureaucracy, no waiting in line. - Competitive Compensation: Receive a competitive salary commensurate with experience. - Remote Flexibility: Enjoy the freedom and comfort of a fully remote position, allowing for a healthy work-life balance. This is a fully remote position for a results-oriented B2B Digital Marketing Manager. Reporting directly to the Director of Marketing, this role carries full ownership of QBench’s paid and organic digital channels, with responsibility for channel strategy execution, pipeline contribution, content reach, and the integration of AI into how our marketing team operates. You will work closely with the Director of Marketing and collaborate across the broader team to build a digital presence that scales with the business. The role is anchored around three priorities: - The first is platform mastery : a thorough command of the paid digital landscape, the ability to understand what each channel can do, and accountability for performance against our growth roadmap. - The second is content repurposing : developing a disciplined approach to extending the reach and value of strong content across every relevant channel and format. - The third is AI enablement : serving as QBench’s internal authority on how AI is reshaping digital marketing across SEO, AEO, and GEO, and putting that knowledge to work in ways that give our team a measurable edge. We are at an inflection point as a company, and this role reflects that. The right person will not only execute against today’s priorities but help shape what our digital marketing function looks like as we grow. Key Responsibilities - Own performance and results across paid digital channels (i.e. Google Ads, LinkedIn Ads, Reddit Ads) and retargeting, with a deep understanding of what drives success on each platform and a focus on ROAS, CPL, and pipeline contribution. - Partner with the Director of Marketing, outbound team, and external vendors to brief, iterate, and test ad assets across paid channels, maintaining a structured creative testing cadence that drives continuous improvement. - Build and maintain weekly paid media performance reporting, translating data into clear insights and action plans for internal teams and external resources, not just pulling numbers but telling the story behind them. - Monitor campaign performance regularly w/ external vendor (i.e. adjusting bids, audiences, ad copy), and landing pages to improve conversion rates and lower cost per lead, knowing which levers to pull and moving quickly when the data calls for it. - Identify growth opportunities across existing and emerging channels, and build the business case for investment with clear requirements around reporting, creative, and scalability. - Proven ability to manage and grow organic search presence through SEO, AEO, and GEO, including on-page optimization, keyword strategy, and content structuring for both traditional and AI-driven search. - Take well-crafted content and repurpose it strategically across digital channels, adapting format, messaging, and tone to fit each platform and audience. - Build and optimize landing pages to support paid and organic programs, with a full-funnel perspective from ad click to qualified lead and a constant eye on tightening conversion. - Manage and maintain QBench's website presence, working within Webflow or comparable platforms to support landing pages, content updates, and conversion performance. - Serve as QBench's in-house AI enablement lead for marketing, actively researching, testing, and applying AI tools to improve how we create, distribute, and optimize content and campaigns. Requirements: - 3 to 4 years of experience in B2B digital marketing with a strong foundation across paid channels, organic search, and content distribution. - 2 to 3 years of direct, hands-on experience working within paid digital platforms, with a clear understanding of how campaigns are structured and what moves performance. - Strong working knowledge of Google Ads and LinkedIn, including campaign architecture, audience targeting, bid strategy, and optimization. - Solid command of SEO, AEO, and GEO best practices, with working awareness of how each discipline is evolving in an AI-driven search environment. - Demonstrated experience repurposing content across channels, formats, and audiences with a strategic eye for where content will perform. - Hands-on experience with AI tools applied to marketing work, with the drive and curiosity to stay ahead of what is coming next. - Familiarity with Webflow or other website management systems for routine updates, landing page builds, and site optimization. - Self-directed and effective in a fully remote, async environment. Preferred: - Familiarity with HubSpot for campaign tracking, landing pages, and reporting. - Google Ads or LinkedIn Marketing Solutions certification. - Ability to create or adapt ad creative using tools like Claude, Canva, Adobe Express, or Figma. - Comfortable developing video content optimized for different platforms. - Exposure to B2B SaaS or a technical product environment. - Experience building or contributing to a content repurposing system or workflow. Salary Range: $60,000 - $80,000 USD / annually