ASA / ASO Manager (App Store Growth)

We are looking for an experienced ASA / ASO Manager to drive organic and paid growth across the App Store and Google Play. This role combines strong App Store Optimization fundamentals with hands-on expertise in Apple Search Ads, as well as a deep understanding of how mobile discovery and ranking algorithms work across both stores. You will be responsible for increasing app visibility, installs, and conversions by building scalable ASO strategies, running performance-driven ASA campaigns, and continuously testing creatives, metadata, and keywords to maximize growth. Responsibilities: • Develop and execute ASO and ASA strategies for the App Store and Google Play • Optimize app metadata: title, subtitle, keywords, short/long description, promotional text • Plan, launch, and scale Apple Search Ads campaigns (Discovery, Search, Today, Products) • Drive ASO growth on Google Play through metadata, creatives, and store listing experiments • Conduct keyword research, competitor analysis, and search intent mapping for both stores • Run A/B tests on creatives (icon, screenshots, preview videos, feature graphics) using product page optimization and store listing experiments • Improve conversion rate (CVR), click-through rate (CTR), and tap-through rate (TTR) • Monitor and improve organic rankings, category rankings, and featured placements • Optimize for ratings, reviews, and store editorial visibility • Track and analyze KPIs: impressions, installs, CPI, CPA, ROAS • Run experiments and continuously improve performance based on data • Leverage AI tools and agents (Claude and others) to increase productivity, automate routine tasks, and scale output • Collaborate with product, marketing, creative, and analytics teams • Stay up to date with App Store and Google Play algorithm changes, new ad formats, and platform Updates • 3+ years of ASO experience and 3+ years of hands-on ASA campaign management • Proven track record with measurable results (install growth, ranking improvements, CPI/CPA reduction, ROAS) • Strong understanding of: App Store and Google Play ranking factors and algorithm differences Keyword research, search intent, and metadata optimization Creative optimization and CRO for store listings Apple Search Ads bidding strategies, keyword match types, and audience targeting • Experience with ASO/ASA tools (AppTweak, Sensor Tower, data.ai, Asodesk, SearchAdsHQ, MobileAction, or similar) • Experience with mobile analytics and attribution platforms (AppsFlyer, Firebase) • AI-native mindset: hands-on experience using Claude and AI agents to increase personal and team productivity, automate workflows, and accelerate execution • Strong analytical skills and ability to work with large data sets • Ability to think in hypotheses, experiments, and measurable outcomes • Experience working cross-functionally with creative, product, and growth teams Nice to have • Experience scaling apps in international / multi-geo markets and localizing store listings • Experience with iOS and Android product page experiments at scale • Background in performance marketing or growth analytics • Experience in fintech, crypto / Web3, or other competitive verticals • Familiarity with SKAdNetwork, AEM, and post-ATT measurement • Experience building custom AI workflows or agent-based automations for marketing tasks Learning support - courses, English classes, and conferences (up to 100% reimbursement) Unique loyalty program - receive corporate digital miners and earn passive income with no investment Team culture: retreats in international locations (for example, company apartments in Cyprus). Memorable events with wow prizes - we celebrate big occasions in a big way “Employee of the Month” award - we recognize and reward our top performers Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year New career tracks - real opportunities to grow into expert or top management roles Work-life fit - flexible hours and remote work. You don’t need to chase balance - here, work is a part of life, not the opposite. We aim to make work inspiring, not exhausting. For us, results matter most.