Job Description
AI Content Strategist
Location: Denver, CO
Company: Evolve
What we're looking for
Evolve is on a mission to make vacation rental easy for everyone. We're looking for an AI Content Strategist to lead how we build, train, and operate our AI-powered content engine. This is primarily a builder and systems role - roughly 80% of your time will be spent designing AI workflows, training AI tools on our brand voice, building self-service content systems for the team, and producing AI-generated content at scale. The other 20% is about knowing when a campaign, launch, or key moment needs a human creative touch - and being the person who delivers it.
What you'll do
Build and operate our AI content engine (~60% of your time)
- Design, build, and continuously refine AI-powered content workflows that produce on-brand output across every format - blog, email, social, help center, and more
- Create and maintain brand training materials, prompt libraries, and style guides that teach our AI tools how Evolve sounds, thinks, and communicates
- Evaluate, onboard, and optimize AI content tools as the landscape evolves
- Build self-service templates and workflows so every marketer on the team can produce great content independently and at scale
Own brand standards and enable the team (~20% of your time)
- Own Evolve's brand voice, tone, and visual standards - and make them actionable for both humans and AI tools through clear documentation, guidelines, and training resources
- Build and maintain the internal content toolkit: templates, asset libraries, and AI usage playbooks that empower the team to create confidently and consistently
- Review and QA contractor and AI-generated output before it publishes
Show up as the creative when it counts (~20% of your time)
- Produce high-quality brand content - visual design, copy, or a combination - for campaigns, launches, and moments where human craft makes the difference
- Manage external creative partners when we need to expand capacity, ensuring every partner understands our brand and delivers work that feels like Evolve
- Set the creative standard for what "great" looks like at Evolve
What makes you a great fit
- 4+ years of experience in content marketing, brand, or a creative role where quality and consistency were non-negotiable, with a portfolio that reflects strong brand sensibility and visual design skills (Figma, Canva, or Adobe Suite)
- Deep hands-on expertise with AI content tools (Claude, ChatGPT, Gemini, or similar), including prompt engineering and training AI models on brand voice and style
- A systems-first mindset with demonstrated experience building repeatable content workflows and automation using tools like Zapier or Make
- Strong creative judgment - you know when to let AI run and when to take the wheel, and you're energized by building systems that enable the whole team, not just producing great work yourself
- Comfortable managing external creative contractors or agencies, briefing and QA-ing their work to ensure brand-consistent delivery
Bonus points
- Experience with AI agent workflows or multi-agent content systems
- Hospitality, travel, or marketplace industry background
Compensation
For this role our salary range is $110,000 to $135,000 depending on relevant experience. Compensation for this role may vary to reflect local market conditions.
Location
All Evolve team members must live in one of our approved locations by their first day. We can hire from anywhere in the U.S. except D.C. and Hawaii. Some positions may also have restrictions based on compensation in the following states: California, Maryland, New York, Pennsylvania, Rhode Island, and Washington. If you live in Colorado, you can work remotely anywhere in the state, at our downtown Denver office, or a hybrid of both!
How we reward Evolvers
- Financial Wellness: Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match.
- Family Support: 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage.
- Health & Wellness: Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance.
- Time to Recharge: Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you.
- Travel Perks: Annual Evolve travel credit after one year and discounts on stays at all Evolve properties.
- Growth Opportunities: World-class onboarding programs, learning, and development resources to help you grow your impact.
- Connection: Employee Resource Groups celebrating our diverse communities at Evolve.
EEO
At Evolve, we are committed to diversity and inclusion. As an equal opportunity employer, all qualified candidates will be considered for employment without regard to race, color, creed, religion, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, marital status, national origin, ancestry, citizenship status, military service or veteran status, physical or mental disability, or any other legally protected characteristic. Evolve participates in e-Verify for all positions.