Vice President of Engagement

We are looking for a Vice President of Engagement to take full ownership of customer lifecycle strategy and drive long-term user value across global markets. This role combines strategic leadership with operational execution, focusing on retention, reactivation, and engagement at scale while building and leading a large international team. Role can be based in one of the following locations: Valencia (Spain), Warsaw (Poland), Sofia (Bulgaria), Lisbon (Portugal). Relocation is provided by the company. Full-time remote work is not considered. Responsibilities: Define and lead the full lifecycle strategy, covering retention, reactivation, and LTV growth across multiple verticals (iGaming, e-commerce, fintech, etc.). Build, scale, and manage a large organization of 120+ ppl, including hiring, onboarding, and structuring teams to support rapid growth. Partner closely with Product and Engineering teams to align CRM strategy with platform architecture, automation logic, and AI-driven solutions. Oversee large-scale campaign execution across global markets, ensuring consistency, deliverability, and localization. Establish and drive key KPIs related to churn reduction, ARPU growth, and overall engagement quality. Implement advanced segmentation and personalization approaches to improve lifecycle performance. Requirements: 10+ years of experience in CRM or lifecycle leadership roles within fast-growing tech environments (iGaming/gambling, fintech, e-commerce, dating, etc.). Proven experience managing large teams (100+ people) and building scalable, high-performing organizations. Strong understanding of CRM architecture and system logic, including building automated lifecycle ecosystems across multiple channels (Email, Push, SMS, In-app). Experience working closely with product teams on CRM tools, data infrastructure, and platform evolution. Leadership style based on transparency, accountability, and team development. Ability to operate in a global environment and collaborate with diverse teams. Fluent English. Readiness to relocate to one of the locations stated above (if needed) and work fully on-site. What’s in it for you: Ability to influence the business growth through Engagement/CRM strategy and autonomy in decision making. Highly dynamic iGaming environment with challenging projects (WW Geo's). Full legalisation support in the country of relocation for you and your family. Comprehensive medical insurance. Sports membership support. Language development support with partial compensation for language classes. 24 days of annual leave plus 6 paid sick days. Competitive salary with annual review. Regular corporate and team-building activities. Location Valencia Department iGaming Employment Type Full-Time Minimum Experience Executive