People Experience & Brand Manager

PEOPLE EXPERIENCE & BRAND MANAGER

Location: Goldsboro, NC (100% Onsite); 8 AM – 5 PM

Reports To: Vice President of People & Culture

Directly Manages: Social Media Specialist

Travel: 20–40% local travel (1–2 days per week to jobsites and regional offices in and around Central and Eastern NC)

PEOPLE SERVICES MISSION

We create people-centered experiences that drive performance and engagement by connecting with, advocating for, and enhancing the experience of our people.

People Experience & Brand Manager POSITION OVERVIEW

The People Experience & Brand Manager (PE&BM) is the heart of TALCO’s People First perspective and responsible for crafting a world-class employee journey, while serving as the primary point of contact for all our people’s needs. The PE&BM balances culture-building with being our dedicated, go-to resource for all our People, while simultaneously serving as the Brand Ambassador who brings the company’s mission and values to life both internally and in the community.

Key Responsibilities

1. Primary Employee Support & Relations

• Go-To Resource: Act as the first point of contact for all employee questions, concerns, and conflict resolution.
• Benefits Inquiries: Receive and ensure responses to all daily benefits inquiries (health, 401k, PTO, FMLA, etc.), coordinating with the Benefits & Compliance Manager. Support open enrollment by taking the lead on securing locations, scheduling meetings, etc.
• Benefits Support: Serve as a backup for the Benefits & Compliance manager, as needed.
• Issue Resolution & Investigations: Intake workplace disputes and provide guidance on company policies. Conduct onsite investigations as needed. Work through recommendations with the VP of People & Culture. Deliver with empathy and neutrality.
• Trend Analysis & Early Warning: Identify "hotspots" or negative trends (e.g., persistent problems, repetitive needs) by tracking the types of calls and concerns received.
• Upward Feedback Loop: Serve as a translator, turning the raw sentiment of our people into actionable reports to drive better decision-making.

2. Lifecycle & Culture Management

• Seamless Onboarding: Work with the People Development Manager to ensure the administrative and social "day-one" experience sets new hires up for success.
• Engagement Strategy: Use surveys and "stay interviews" to proactively address morale before issues arise.
• Recognition: Oversee programs that celebrate milestones, birthdays, high-performance achievements, cards, gifts, etc.

3. Internal Communications & Event Management

• Voice of People Services: Partner with Design Specialist and Benefits & Compliance Manager, ensuring all internal communications – including benefit updates, holiday schedules, and newsletters – speak to the needs and culture of our People.
• Feedback Integration: Regularly report "vibe" checks and benefit satisfaction levels to the VP of People & Culture
• The "Face" of People Services: Regularly visit jobsites and other office locations to be physically available for quick questions.
• Culture Builder & Morale Booster: Manage the planning and execution of office and company events ranging from “surprise and delight” moments and holiday celebrations to annual meetings and parties.

4. Brand & Reputation Management

• Employer Branding: Lead the Social Media Specialist in developing recruitment and social media marketing strategies across all digital platforms.
• Brand Advocacy: Ensure company values, logos, and messaging are consistently and creatively displayed throughout the physical workplace and in internal communications.
• Content Creation: Provide strategic direction to the Social Media Specialist on capturing photos and stories from onsite events and jobsite tours, ensuring they are shared internally and externally, highlighting the People of TALCO.
• Award Application Management: Oversee the cross-functional management of award applications company-wide, ensuring appropriate representation and brand perspective in all applications.
• Swag & Identity: Oversee the design, purchasing, and distribution of high-quality company-branded apparel and "welcome kits".

Experience & Technical Qualifications

• Experience: At least 3 years’ experience in Human Resources, Employee Relations, Corporate Communication, or Employer Branding. Minimum of 1-2 years of direct supervisory or team leadership experience required.
• Education: Bachelor’s degree in Human Resources, Communications, Business Administration, or a related field (or equivalent practical experience).
• Benefits Expertise: Strong working knowledge of health insurance, retirement plans, and COBRA preferred.
• Project Management: Proven ability to manage multiple moving parts simultaneously, from strict compliance deadlines to event planning timelines.
• Software Proficiency: Experience with HRIS (e.g., ADP, BambooHR, or Workday) for data and benefits tracking, preferred.
• Mobility: Valid driver’s license and a willingness to travel locally 1–2 days per week to various jobsites and office locations across eastern and central NC.

Core Competencies & Personal Traits

• Energetic & Outgoing: A natural community builder who thrives on being visible, organizing events, and keeping spirits high across the company.
• Exceptional Organizational Skills: Methodical and detail-oriented, with the ability to maintain meticulous records for HR inquiries while simultaneously managing branding calendars.
• Master Prioritizer: Highly adaptable and able to independently triage urgent employee relations issues while ensuring daily, routine tasks do not fall behind.
• Deadline-Driven: A self-starter who thrives under pressure and consistently meets critical timelines for benefits enrollment, award applications, and event execution.
• Conflict De-escalation: Exceptional ability to remain calm and fair when handling sensitive employee grievances.
• Communication: Ability to explain complex benefit jargon in simple, everyday terms.
• High Emotional Intelligence (EQ): Deeply empathetic and approachable, with the ability to build immediate trust with people of all levels company-wide.
• Radical Neutrality: Able to remain objective, calm, and fair when handling sensitive workplace investigations and disputes.

What We Offer

• Relocation Assistance: Relocation assistance may be provided for highly qualified non-local candidates.
• Total Rewards: We offer a robust benefit program, including a traditional and Roth 401(k) with a match, health benefits, PTO, and a free Short-Term Disability program.
• Travel Compensation: Mileage reimbursement is provided for company travel, excluding the regular commute to and from your main office in Goldsboro.

If you are a culture-builder who thrives on connecting with people and organizing community experiences, we want to hear from you! Apply today!

Equal Opportunity Employer

At TALCO, our "People First" perspective defines who we are. We believe that a diverse team brings diverse perspectives, driving the performance and engagement that make us successful.

TALCO is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or any other status protected by federal, state, or local laws.