Website Growth Engineer

Your mission We are building a revenue-driven GTM engine where a significant portion of pipeline originates from direct and inbound channels. The Website Growth Manager will own the end-to-end website and conversion layer , ensuring that: High-intent demand is properly captured and converted The website supports both sales-led (mid-market/enterprise) and PLG (SMB self-serve) motions Digital experiences are continuously optimized to drive pipeline and revenue This role goes beyond website management — it is a conversion engineering role at the core of our growth system. This is a hybrid role based out of our Munich or Berlin hub. In this role you will 1. Own Website as a Revenue Conversion Engine Own the performance of the website across: Traffic → lead → pipeline conversion, Direct and organic channels (core pipeline source) Continuously optimize: Conversion rates, User journeys, Page performance Ensure the website is: Fast, scalable, and technically sound, Structured for conversion, not just information 2. Build & Optimize SMB PLG Conversion Flows Own the website layer of the PLG motion for small SMBs Partner with Product Marketing and Product to: Define value proposition and conversion flows, Optimize: Landing → signup → activation journeys, Self-serve onboarding entry points Continuously improve: Signup conversion rates, Activation rates, Funnel drop-off points 3. Enable ABM & Mid-Market / Enterprise Conversion Build and manage advanced website experiences for ABM : Personalized landing pages, Account-specific experiences, Dynamic content based on: Industry, Segment, Campaign Support Demand Gen and Sales in: Target account engagement, Campaign-specific conversion flows Ensure the website supports higher-complexity buying journeys 4. Drive End-to-End Conversion Optimization (CRO) Own CRO strategy and execution across: Landing pages, Core website pages, Forms and conversion paths Run structured experiments: A/B testing, Messaging variations, UX/UI changes, Funnel optimizations Work closely with: Digital Lead (traffic + campaigns), PMM (messaging), Brand (creative) 5. Own Website Infrastructure & Technical Execution Manage and improve: CMS (e.g. Webflow, HubSpot, etc.), Integrations with CRM and marketing tools, Tracking and event instrumentation Ensure: Clean data capture, Reliable tracking across the funnel, Scalability for campaigns and experiments 6. Partner with GTM Ops on Data & Funnel Visibility Ensure accurate tracking of: Conversion rates across stages, Source-to-pipeline performance, User journeys and behavior Help identify: Funnel bottlenecks, Drop-off points, High-intent signals Support data-driven optimization decisions 7. Support Global Demand Gen Execution Enable regional Demand Gen teams with: Campaign landing pages, Conversion flows, Localization support Ensure: Consistency across regions, Ability to move fast on campaigns What you need to be successful Experience 4–7+ years in growth, web, or CRO-focused roles in B2B SaaS Strong hands-on experience with: Website management (CMS tools), Conversion rate optimization, A/B testing frameworks Experience working with: Marketing automation / CRM systems, Analytics tools (GA, Mixpanel, etc.) Skills & Mindset Strong technical and analytical mindset Comfortable both: Building (hands-on), Analyzing (data-driven decisions) Systems thinker — understands how: Traffic → conversion → pipeline connects High ownership — focused on revenue impact, not just UX Fast executor — able to ship and iterate quickly Bonus Experience with: PLG or self-serve funnels, ABM or personalized web experiences, Front-end development (HTML/CSS/JS) Experience in multi-region setups What Success Looks Like within 6–12 months: Measurable improvement in: Website conversion rates, Lead → pipeline conversion, SMB self-serve conversion Fully optimized, scalable PLG entry flows High-performing ABM landing experiences Clear visibility into website-driven pipeline Continuous experimentation and measurable gains What’s in it for you? Attractive OTE: Competitive base plus uncapped variable, and meaningful stock options. Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit). Team “Bursts”: Opportunities to collaborate with your team in person. Home office support: Financial contribution to set up a comfortable, productive home office. Learning & development: Annual budget for coaching, certifications, and conferences. About us At deskbird, we empower companies worldwide to navigate the complexities of hybrid work. Our people-centric software enables employees to easily coordinate office schedules, book desks, and collaborate more effectively. For admins, we provide powerful insights and analytics to optimise office operations. As one of the fastest-growing SaaS startups, we are a team of diverse talent from 22 nationalities, with vibrant hubs in Berlin, Munich, Barcelona, Paris, Pfäffikon, Bucharest, Belgrade, Sofia, and Skopje. If our mission and this role resonate with you, we encourage you to apply, even if you don't meet every single requirement. At deskbird, we value the unique perspectives and contributions that each individual brings. We believe in the potential for growth and the impact we can achieve together. Whether you see yourself as an 80% fit or more, your passion and enthusiasm are what truly matter. Take that step - let’s uncover your potential and shape the future together. We are an equal-opportunity employer and celebrate diversity, recognising that diverse perspectives and backgrounds enrich our teams and strengthen our organisation. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, colour, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.