Web Strategist

Web Strategist Position Summary We’re seeking a thoughtful and strategic Web Strategist to lead client website projects from discovery through execution. You’ll bridge user behavior, business goals, and technical implementation — crafting strategies that drive engagement and measurable performance. This role is ideal for someone who thrives on problem-solving, cross-functional collaboration, and helping clients find clarity through informed strategy and clear communication. You’ll guide web project strategy, create wireframes and content outlines, and partner closely with UX, design, and development teams. While this position doesn’t involve hands-on design or coding, a strong technical understanding and user-centered mindset are key. Key Responsibilities Lead the strategic direction and client communication for web projects, ensuring alignment between scope, goals, and cross-functional execution Conduct website audits using analytics tools (e.g., Google Analytics, Hotjar) and translate findings into actionable strategy Develop wireframes and content outlines rooted in user experience and business outcomes Collaborate with designers, developers, and other strategists to deliver high-impact digital experiences Track site performance and contribute to ongoing optimization recommendations Build strong client relationships and help resolve challenges throughout the project lifecycle Milestones for Success Within 60 Days: Complete onboarding and become familiar with New Breed’s tech stack and internal team structure Earn required certifications aligned with New Breed’s HubSpot Partner status and accreditations Contribute to web strategy initiatives while building fluency in tools, team dynamics, and project delivery processes Within 3 Months: Independently lead website strategy engagements from discovery through delivery, including client communication, wireframes, and performance audits Collaborate closely with development teams to ensure accurate implementation of strategic recommendations Within 1 Year: Propose process improvements that streamline workflow and improve the client experience Contribute thought leadership and mentorship within the team through shared learning and insight Drive measurable improvements to client websites through strategic direction and collaboration Required Qualifications 3-5 years of agency experience in a client-facing web strategy, UX, or digital project management role Proven independent ownership of a portfolio of concurrent clients. Skilled in developing wireframes and content outlines grounded in user experience and business goals Strong understanding of CMS platforms (e.g., HubSpot, WordPress) and web functionality Proficiency with tools like Sketch, Figma, InVision, and Kantata (or similar project management tools) Analytical mindset with the ability to translate performance data into action Excellent communication and stakeholder management skills Proactive, collaborative, and curious — eager to stay current with trends Alignment with New Breed’s core values and a team-first mindset Work Environment New Breed is a remote-first company with headquarters at Hula Lakeside , a net-zero innovation campus in Burlington, VT. Our team works standard business hours in Eastern Time, with occasional flexibility for collaboration. While travel isn't a regular requirement, we create opportunities each year to connect in person at company gatherings and events. Compensation and Benefits New Breed offers a competitive compensation package including: Base salary plus performance-based incentive structure (On-Target Earnings or “OTE”) Medical, dental, and vision coverage Employer-sponsored 401(k) Paid parental leave Flexible vacation and sick time Life insurance and disability coverage Recognition programs for top performers Core Values Our culture is rooted in six core values that guide how we work and grow: Think Boldly, Act Humbly Grow and Win as a Team Always Move the Needle Blaze New Trails Create Incredible Partnerships Celebrate the Journey Want to learn about the employee experience directly from our team? Explore New Breed's reviews on Comparably. Interview Process We take a thoughtful and holistic approach to hiring. While steps may vary by role, most candidates can expect the following: Initial Chat: A brief conversation with a recruiter to explore mutual fit. Hiring Manager Interview: A deeper discussion about your experience, goals, and alignment with the role. Panel Interview: A collaborative session with team members focused on real-world scenarios relevant to the role. About New Breed New Breed is HubSpot's most accredited and tech-enabled Solutions Partner thanks to our decades of experience, innovative use of technology, and curious, creative team members. We help companies unlock meaningful growth and forge the type of customer connections that drive recurring revenue while reducing costs and complexity.