Web Specialist - Remote

Web Specialist Division: Market Development Job location: Remote (Canada) Hours: 40 hours per week, Monday to Friday Employment type: Full-Time Permanent Salary: 75K – 85K A little about us Aurora is proud to be a global leader in the cannabis industry. With a smart strategy, unmatched talent and focus on our long-term success, we believe we have a bright future. At Aurora, we’re passionate about helping patients improve their lives through high-quality premium medical cannabis under brands they can trust and rely on. Our products, available across Canada, Europe, Australia, and New Zealand, include leading brands like Pedanios, IndiMed, San Raf, Tasty’s, Whistler, Greybeard and CraftPlant. Our diverse team works passionately across various roles, from manufacturing to corporate positions, and many more, united by our purpose: Opening the World to Cannabis . Enabled by science and empowered by people, for patients and consumers. We collaborate globally, embrace change with courage, stay agile, and treat everyone with compassion. We live our values daily, making a meaningful impact on patients, communities, and our A-Team. Job Summary The Web Specialist (CRO, SEO & Optimization), reporting to the Director, E-Commerce Commercial Canada, is responsible for optimizing Aurora’s eCommerce experience to increase conversion rates, enhance patient journeys, and drive measurable business performance. This role leads CRO, SEO, and experimentation initiatives, using data-driven insights to continuously improve digital performance. They develop and execute A/B and multivariate tests, analyze results, and implement enhancements that improve key metrics such as engagement, conversion, and organic traffic. Working closely with UX, Medical Marketing, CRM/Retention team and eCommerce stakeholders, the Web Specialist drives conversion performance and optimization outcomes across the eCommerce experience. Sounds Interesting? Here’s a little more… As the Web Specialist you will… Conversion Rate & Journey Optimization Lead optimization of patient journeys across browsing PDP, checkout, and post-purchase experiences. Owns conversion rate, engagement, and organic performance KPIs. Identify friction points and improvement opportunities using data, behavioural insights, and user analysis. Maintain and prioritize a backlog of optimization initiatives based on business impact, data insights, and strategic priorities. Guide UX priorities and ensure alignment with CRO roadmap A/B Testing & Experimentation Develop and manage a CRO and experimentation roadmap aligned with business objectives. Design and execute A/B and multivariate tests, including hypotheses, success metrics, and implementation plans. Analyze results, generate insights, and communicate recommendations to stakeholders. SEO & Discoverability Own on-site SEO strategy, including taxonomy, categorization, and internal linking. Ensure SEO best practices are integrated into site structure and content (experience with tools such as SEMrush is an asset). Monitor organic performance and identify opportunities to improve visibility and traffic. Analytics & Reporting Analyze website, journey, and category performance using web analytic tools. Track and report on: Conversion rate (CVR) Bounce rate / drop-off by journey stage Organic traffic growth Revenue per session / AOV Experimentation velocity (tests per month) Personalization Maintain and evolve the site personalization strategy and framework. Measure performance and optimize content relevance across audience segments and journey strategies. Ad hoc duties as required. You will be setup for success if you have… Bachelor degree in Marketing, Digital Media, eCommerce or related field. 5+ years’ experience in eCommerce optimization, CRO, or digital performance-focused roles. Demonstrated experience leading and executing A/B testing and experimentation programs. Strong expertise in web analytics, data interpretation, and performance measurement. Solid understanding of SEO principles and best practices. Experience with eCommerce platforms (Shopify experience is considered an asset). Bonus points if you have… Strong knowledge of CRO principles and digital customer journey mapping across eCommerce experiences. Proven ability to design, execute, and analyze A/B and multivariate tests to drive data-informed decision-making. Advanced analytical skills, with the ability to interpret web analytics data and translate insights into actionable recommendations. Solid understanding of SEO strategy, including on-site optimization, taxonomy, and content structure best practices. Ability to collaborate effectively with cross-functional teams, including UX/Design, Marketing, and eCommerce stakeholders. Ability to develop and optimize personalization strategies to improve user engagement and conversion across audience segments. Why you’ll love working at Aurora Flexibility: you will enjoy a flexible work environment that is the perfect blend of work and fun! You will be empowered to achieve work-life balance with flexible hours, remote work options, meeting-free-Friday-afternoons and more! Total Rewards: we will motivate you to go above and beyond with a competitive salary, professional development opportunities, company SWAG, team activities and modern technology. Team: we are a diverse and global team of cannabis enthusiasts, energetic innovators, fitness gurus, caring parents, foodies and more, with a collective passion to nurture an inclusive environment that helps you grow and provide people better days with cannabis. Next steps Apply today by submitting your resume through our website. Apply today by submitting your resume through our website. You can expect your application to be reviewed by our Talent Acquisition Team and not an AI software/system. The we will contact you if we see a fit via email. Think you’re the ideal candidate but you don’t meet all the requirements? Apply anyways. We would love to review your application to see if you’re the right fit or find you an alternative opportunity. Not the role for you? Share this posting with your network while subscribing to our Talent Community to learn more about upcoming opportunities (hot tip: if you are an Aurora employee, take advantage of the employee referral program by sharing this posting with someone in your network! If they are the successful candidate, you may be eligible for a bonus!). Diversity, Equity, Inclusion, Belonging and Accessibility At Aurora, we are proud to foster and celebrate a diverse community of professionals! We take pride in nurturing an inclusive culture that empowers our people to be their authentic selves, celebrate their differences and love where they work. Our diverse community combined with our inclusive culture, is what sets us apart in the industry and equips our A-Team with superpowers – and this is why, we encourage all candidates to apply for job opportunities regardless of race, national origin, colour, religion, age, gender identity or expression, sexual orientation, marital and family status, disability, or any other identifying characteristic. We value the unique skills and experience each person brings to Aurora and are committed to creating and maintaining an accessible environment. We are committed to the requirements of the Accessibility for Ontarians with Disabilities Act so if you require accommodation during the hiring process, please let our Human Resources team know by contacting us at [email protected] #LI-REMOTE #LI-MC1 Job Segment: Testing, Digital Media, Recruiting, SEO, User Experience, Technology, Human Resources, Publishing, Marketing