Web Content Specialist

Web Content Specialist Location: Hybrid – Taunton, MA Department: Marketing Employment Type: Full-Time Reports To: Marketing Director About Redemption Plus At Redemption Plus, we're not just a prize supplier — we're Architects of Fun. Since 1996, we've partnered with family entertainment centers, arcades, cinemas, and entertainment venues across the country to create unforgettable guest experiences through innovative prizes, merchandising expertise, and industry-leading support. As a growing company, we're investing heavily in our digital presence and ecommerce experience. From content and search visibility to customer experience and conversion optimization, we're building a modern digital ecosystem that helps customers discover, engage with, and purchase from Redemption Plus more effectively than ever before. At the heart of Redemption Plus is a team of curious, accountable, and driven individuals who care deeply about delivering excellent work and creating meaningful impact. We live by three core values: Customer Obsession – We anticipate needs and create exceptional experiences. Accountability – We own outcomes, not just activity. Hustle – We act with urgency, energy, and excellence. About the Role The Web Content Specialist plays a critical role in maintaining and optimizing Redemption Plus's digital experience. This position sits at the intersection of content, ecommerce, SEO, analytics, and technology. You'll help ensure our website is accurate, engaging, easy to navigate, and positioned to perform in today's evolving search landscape. This role is ideal for someone who enjoys balancing creativity with technical execution. One day you may be optimizing content for search visibility, and the next you may be auditing product data, configuring analytics events, or leveraging AI tools to improve efficiency and scale content production. You'll work closely with Marketing, IT, Product Solutions, Sales, and external technology partners to help drive traffic, improve conversion rates, and support the ongoing growth of our digital platform. What You'll Do Content & Ecommerce Management Maintain and optimize product information, digital assets, and content across PIM and CMS platforms Ensure product descriptions, metadata, imagery, and category structures remain accurate and consistent Support ongoing website content updates and new product launches Assist with digital merchandising and content organization initiatives SEO & Content Optimization Create and optimize product pages, landing pages, blogs, and other digital content Improve search visibility through on-page SEO best practices Conduct keyword research and search-intent analysis Support technical SEO initiatives and content performance improvements Help position Redemption Plus as an industry thought leader through strategic content development Analytics & Performance Tracking Monitor website performance using GA4 and other analytics platforms Configure and validate tracking events and conversion metrics Analyze user behavior and identify opportunities to improve engagement and conversion Assist with reporting and performance analysis for marketing initiatives AI & Digital Innovation Utilize Generative AI tools to support content creation, metadata generation, SEO optimization, and workflow efficiency Explore new AI-powered opportunities to improve digital operations and customer experience Support the development of scalable content and marketing processes using emerging technologies Website & Platform Optimization Support web production activities using HTML, CSS, Bootstrap, and CMS tools Assist with quality assurance testing, responsiveness reviews, and content validation Troubleshoot minor website issues and coordinate with IT or external partners when needed Help improve overall site usability, navigation, and conversion performance Cross-Functional Collaboration Partner with Marketing, Product Management, Sales, and IT teams to ensure digital content aligns with business objectives Support lead generation and digital sales enablement efforts Collaborate with external technology and platform vendors as needed What We're Looking For Required Qualifications Bachelor's degree in Marketing, Digital Media, Communications, Ecommerce, Information Systems, Web Development, or a related field; equivalent experience considered 2–3 years of experience in ecommerce, web content management, digital marketing, SEO, or related digital operations roles Experience working with CMS platforms and website content management Strong understanding of SEO fundamentals and digital content optimization Familiarity with HTML, CSS, and responsive web design concepts Experience using Google Analytics (GA4) or similar analytics tools Excellent organizational skills and attention to detail Strong written communication and content development abilities Ability to manage multiple priorities in a fast-paced environment Preferred Qualifications Experience with Product Information Management (PIM) platforms such as PIMcore Experience with BigQuery or advanced analytics tools Familiarity with ecommerce platforms and digital merchandising practices Experience with SEO platforms such as SEMrush, Ahrefs, or Moz Exposure to CRM and marketing automation systems Experience utilizing AI tools to support content creation, SEO, analytics, or workflow optimization Why Join Redemption Plus? Shape the Future of Our Digital Platform Play a meaningful role in the continued evolution of our website, ecommerce capabilities, and digital customer experience. Grow Your Digital Marketing Career Expand your expertise across SEO, analytics, ecommerce, AI, content strategy, and digital operations. Work Across Multiple Disciplines Gain exposure to marketing, technology, ecommerce, customer experience, and business operations. Collaborative Culture Join a values-driven team that believes in ownership, continuous improvement, and helping each other succeed. Flexible Hybrid Environment Enjoy the benefits of in-office collaboration while maintaining work-life flexibility. Competitive Benefits Competitive compensation, comprehensive benefits, paid time off, and professional development opportunities. Work Environment & Travel Hybrid work model with up to 2 remote days per week. Must be located within commuting distance of Taunton, Massachusetts. Minimal travel required (less than 5%) for company meetings, trade shows, or professional development opportunities. A successful candidate's starting salary will be determined based on a variety of factors, including skills, experience, training, credentials, geographic location, internal equity, and budget availability. It is not typical for candidates to start at the top of the range, as compensation decisions are made on a case-by-case basis and aligned with business needs. Redemption Plus is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Reasonable accommodations are available throughout the hiring process upon request.