Web and Search Specialist

Porch Group is a leading vertical software and insurance platform and is positioned to be the best partner to help homebuyers move, maintain, and fully protect their homes. We offer differentiated products and services, with homeowners insurance at the center of this relationship. We differentiate and look to win in the massive and growing homeowners insurance opportunity by 1) providing the best services for homebuyers 2) led by advantaged underwriting in insurance 3) to protect the whole home As a leader in the home services software-as-a-service (“SaaS”) space, we’ve built deep relationships with approximately 30 thousand companies that are key to the home-buying transaction, such as home inspectors, mortgage companies, and title companies. In 2020, Porch Group rang the Nasdaq bell and began trading under the ticker symbol PRCH. We are looking to build a truly great company and are JUST GETTING STARTED. Job Title: Web & Search Specialist Location: India Workplace Type: Remote Job Summary We are seeking a detail-oriented and data-driven Web and Search Specialist to join our marketing team. In this role, you’ll be responsible for improving our search engine visibility, driving qualified organic traffic, and ensuring our content is optimized to meet the needs of our target audience. You’ll partner closely with our product, sales, content, product marketing, and demand generation teams to execute Search and Generative Engine Optimization (SEO/GEO) strategies that directly impact pipeline and revenue. What You Will Do as a Web & Search Specialist Develop, implement, and manage SEO/GEO strategies across on-page, off-page, and technical SEO. Conduct keyword research to identify opportunities for new content and site optimization. Perform site audits, analyze crawl reports, and partner with our web developers to resolve technical SEO/GEO issues. Optimize landing pages, website copy, and blog content for search visibility and user intent. Track and report on SEO/GEO performance metrics (rankings, organic traffic, conversions) with clear insights and recommendations. Monitor algorithm updates, competitor activity, and industry trends to adapt strategies proactively. Collaborate with content writers, designers, and product marketers to ensure best SEO/GEO practices are integrated into all initiatives. Build and maintain high-quality backlink profiles through outreach and partnerships. What You Will Bring as A Web & Search Specialist 5-7 years of experience in SEO (agency or in-house). Strong understanding of search engine algorithms, ranking factors, and SEO tools (e.g., SEMrush, Ahrefs, Google Search Console, GA4). Hands-on experience with technical SEO (crawlability, site speed, structured data, XML sitemaps). Proven ability to conduct keyword research and optimize content for search intent. Expert-level familiarity with WordPress. Comfortable working with HTML/CSS basics to recommend and implement SEO/GEO improvements. Excellent analytical skills and experience translating data into actionable insights. Strong communication skills and ability to collaborate cross-functionally. Understanding of AI search engines (Google AI Overviews, Perplexity, ChatGPT Search, Claude) and emerging GEO strategies for them. Proven experience working with US based business teams Excellent written and communication skills, both English and Hindi Ability to work within core US business hours / time zone expectations - Eastern Standard Time (EST) overlap. Working Hours: 8 Hours (Excluding breaks) 4 Core US Hours Overlap (7:30pm- 11:30pm IST) 4 flexible hours (IST) Workspace: A quiet space to work, an internet connection of at least 30 Mbps download | 10 Mbps upload . What You Will Get As A Porch Group Team Member Pay Range* : INR 1,068,800 INR- INR 1,496,300 INR Annually *Please know your actual pay at Porch will reflect a number of factors among which are your work experience and skillsets, job-related knowledge, alignment with market and our Porch employees, as well as your geographic location. Our benefits package will provide you with comprehensive coverage for your health, life, and financial well-being. Our benefits include medical insurance, accident insurance and retiral benefits. Our wellness programs include 12 company-paid holidays, 2 flexible holidays, privilege/earned leave, casual/sick leave, paid maternity and paternity Leaves, and weekly wellness events #LI-KS1 #LI-Remote What’s next? Submit your application below and our Talent Acquisition team will be reviewing your application shortly! If your resume gets us intrigued, we will look to connect with you for a chat to learn more about your background, and then possibly invite you to have virtual interviews. What's important to call out is that we want to make sure not only that you're the right person for us, but also that we're the right next step for you, so come prepared with all the questions you have! Porch is committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard and empowered to bring their full, authentic selves to work. Porch is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable laws, regulations, and ordinances.