VP of Growth

Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Everyday Dose exists to fix that because people deserve a morning ritual that actually feels good. We make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well-being. No crash, no jitters, no gut issues. After serving more than 1.3 million customers and expanding into national retail, we’re hiring driven, thoughtful people who want to help redefine how the world starts its day at scale. We are looking for a VP of Growth to own our full revenue engine across acquisition, lifecycle, analytics, and growth creative. This leader will architect and scale a modern, high-velocity growth system that blends data, storytelling, experimentation, and brand alignment. The VP of Growth will manage a team across paid media, CRO, and creative strategy. They will partner closely with Brand, CX, Finance, and Ops to drive predictable, profitable growth. This is a hands-on, strategic, high-tempo role for someone who has scaled a DTC business at $200M+ and knows how to win through creative testing, disciplined analytics, and cross-functional leadership. WHAT YOU’LL OWN (RESPONSIBILITIES) Leadership & Cross-Functional Ownership Grow and lead a high-performing team, focused on acquisition, creative strategy, analytics and forecasting, and conversion optimization. Partner with Brand, CX, Product, Ops, and Finance to keep the company aligned Create a growth operating system: weekly sprints, ideation, creative cycles, and data reviews Present growth strategy and results to the Executive Team and Board Acquisition (Meta, TikTok, YouTube, Google) Own performance strategy, daily pacing, and channel allocation Have experience across Meta, Google, AppLovin, CTV, Linear, Podcast, Influencer Marketing Scale spend efficiently while maintaining CAC/MER targets Own paid media budget of $60M+/year Develop a testing roadmap for creative, audiences, landing pages, and offers Build and manage a portfolio of evergreen winning ads Creative Strategy Lead the creative strategy function for paid and organic growth Partner with Brand + Content Studio to generate 100s of new variations/week Diagnose fatigue, hooks, scripts, pacing, and narrative performance Guide creators and editors on what performs and why Analytics & Forecasting Build and maintain CAC/LTV models, scenario plans, and revenue forecasts Own Northbeam + platform attribution alignment Turn insights into weekly testing and investment decisions Build dashboards that unify DTC + retail impact Conversion Rate Optimization Oversee landing page testing, funnel optimization, and merchandising strategy Partner with Brand + Web to redesign and optimize PDPs and friction points Required 12+ years in DTC growth, 4+ years in a senior leadership role Experience managing $50M+ annual paid budgets Proven track record scaling a business from $150M → $250M+ Deep fluency in creative performance: hooks, concepts, variations, fatigue patterns Experience leading teams across acquisition, lifecycle, analytics, and CRO Strong analytical skills and experience with Northbeam, GA4, or similar tools Ability to translate insights into action quickly High comfort operating in a founder-led, fast-paced environment Strong cross-functional communication skills High integrity, humility, managed ego CPG or beverage experience Bonus Experience with retail media (Roundel, Instacart, Amazon) Experience working with large in-house content teams Strong operator mindset: can build systems, not just run them Prior experience scaling subscription businesses Who You Are You love fast-paced environments and creative experimentation You’re analytical, creative, and decisive — in that order You see the whole funnel, not just ads You don’t rely on agencies to do the thinking for you You’re obsessed with lifetime value, not just CAC You’re a builder: systems, processes, dashboards, creative pipelines You thrive in partnership with brand and storytelling teams You’re energized by scale and complexity You want to join a rocket ship Compensation Competitive base, bonus, and equity package Comprehensive health, vision, dental Unlimited PTO Remote-friendly role