VP Marketing

VP Marketing Netherlands-based VP Marketing: own global growth, lead a multidisciplinary team, and drive measurable revenue through data-driven demand and campaigns. We usually respond within two weeks We are seeking a VP of Marketing to own and scale our global marketing function, covering brand, positioning, content, campaigns, and pipeline contribution, in close collaboration with Sales, RevOps, and Data Automation to drive sustainable revenue growth. You'll report a weekly pipeline number to the management board. Bring an example from a prior role. This role is based in the Netherlands with a hybrid working setup (3 days/week on site in Rotterdam). We are prioritizing candidates who are currently based in the Netherlands. The Role The VP Marketing is the executive owner of how C Teleport positions in the market, translating marketing into qualified demand and measurable revenue impact. This hands-on executive role combines strategic leadership with operational depth. You will lead a multi-disciplinary team while staying involved in execution, from strategy and storytelling to automation, experimentation, and performance management. If your most recent experience was VP/CMO in retail, automotive, industrial, or brand-led consumer, this role is not a fit. You will present a 30-day plan for a real C Teleport segment, followed by a 30-minute Q&A with the CEO and SVP Product. If B2B SaaS funnel diagnostics aren’t your strength, this role is not for you. You will shape market positioning, how demand is generated and qualified, and how growth scales sustainably. Key Responsibilities: Marketing Strategy & Positioning Define and own C Teleport’s global growth and B2B marketing strategy, aligned with company and revenue objectives. Establish and evolve clear positioning, messaging, and narrative for mid-market and enterprise audiences. Translate strategy into actionable plans across brand, content, campaigns, and demand generation. Demand Generation & Campaigns Lead integrated B2B marketing campaigns to drive acquisition, engagement, and retention. Coordinate paid, earned, and owned media strategies with a strong performance mindset. Own funnel performance from top-of-funnel awareness through MQL and revenue contribution. Performance, KPIS & Insights Define and monitor marketing and demand KPIs, covering brand, content, campaigns, and pipeline impact. Build dashboards and reporting for real-time visibility into performance. Use data and experimentation to continuously refine strategy and execution. Marketing, RevOps & Automation Alignment Set strategic direction and priorities for marketing automation, lead scoring, and qualification, in close partnership with RevOps and Automation Engineering. Ensure CRM, attribution, and reporting frameworks support scalable growth. Champion the use of AI and automation in marketing and demand generation, identifying high-impact use cases and working with technical partners to implement them. Brand, Narrative & Content Leadership Own C Teleport’s marketing vision, language, and creative direction across all channels. Set the bar for content quality and storytelling, ensuring clarity, credibility, and consistency. Oversee content strategy and planning (e.g. blogs, case studies, whitepapers, thought leadership), ensuring it supports pipeline creation and sales enablement. Ensure brand consistency across owned, earned, and paid channels. Global & Cross-Functional Leadership Partner closely with Sales, Product, and Data Automation to align ICPs, messaging, qualification logic, and revenue goals. Represent Marketing at executive and board-level discussions, providing clear, data-driven insights. Team Leadership & Capability Building Lead a multi-disciplinary Growth team, currently spanning: Content & Creative Marketing Revenue Operations & Automation Engineering Marketing Events & Product Production Mentor and empower team members, fostering high standards and strong ownership. Identify skill gaps and shape, expand, or rebalance team capabilities to take the Growth function to the next level. Decide where to invest in people, partners, or automation to maximize leverage and impact. Success Metrics Clear and compelling market positioning and narrative. High-quality content that supports pipeline and sales conversations. Predictable, scalable marketing -sourced pipeline creation. Improved MQL quality and conversion rates. Strong alignment between Marketing, Sales, and Product. Clear visibility into growth performance via dashboards and KPIs. What We're Looking For Experience 8–12+ years in B2B Marketing leadership roles, experience in B2B SaaS scale-up is a must. Proven experience owning brand, positioning, content and demand generation. Track record of leading and scaling multi-disciplinary marketing teams. Core Strengths Strategic yet pragmatic: able to define vision and execute hands-on. Strong communicator, comfortable with executive and board-level discussions. Story-driven mindset with a strong appreciation for clear messaging and high-quality copy. Data-driven operator with experience in KPIs, dashboards, and experimentation. Mindset Entrepreneurial, ownership-driven, and comfortable in a scale-up environment. Systems thinker who balances brand, creativity, and performance. Collaborative leader able to align diverse stakeholders globally. Nice to Have Experience in travel tech, marketplaces, or operationally complex SaaS. Exposure to marketing automation platforms such as HubSpot. Interest in AI-enabled marketing and demand generation. Why Join C Teleport Executive ownership of both brand and growth outcomes. Direct partnership with the CEO and leadership team. Opportunity to shape and scale a multi-disciplinary, international Growth function. Strong emphasis on storytelling, automation, AI, and scalable systems. Hybrid work model with structured in-office collaboration (Monday, Tuesday, Friday). Pre-Employment Screening If your application is successful, we may conduct a pre-employment screening through a trusted third party, in line with applicable laws. Depending on the role, this may include checking your employment history, education, and other relevant information (such as publicly available professional or media information) to help us understand your qualifications and suitability for the position. Department Marketing & Growth Role VP of Marketing Locations NL-based Remote status Hybrid Employment type Full-time Employment level Executive/Senior Level Location Rotterdam, The Netherlands About C Teleport C Teleport is designed for teams in fast-moving industries such as aviation, energy, and maritime. We make managing travel simple and flexible. Every trip modification or cancellation happens instantly and automatically — no waiting, no manual steps. Founded in 2017 Co-workers 100