Vice President, Demand Generation Engineer

About the role We are looking for a Go-To-Market Engineer to join us in Bengaluru. This role sits within EquiLend’s marketing function and is focused on building, maintaining and improving the digital, automation and AI-enabled capabilities that support campaign performance, pipeline generation and commercial reach across our global markets. You will help make sure the channels, tools and workflows used by marketing and business development are reliable, measurable and continually improving. This is a hands-on role for someone who combines technical capability with marketing understanding. You will work across paid digital channels, SEO, marketing automation, website operations, analytics and AI use cases, with a clear focus on improving how EquiLend runs campaigns, supports outreach and follow-up, and enables commercial teams to engage clients effectively. EquiLend’s solutions support the securities finance industry across trading, post-trade, data and analytics, RegTech and platform capabilities. What you’ll do Own and operate paid digital channels, including paid search and paid social, managing campaign setup, audience targeting, bid strategy, budget pacing and performance optimisation. Improve marketing workflows across campaigns, outreach, follow-up, paid channels and social channels, helping the team work more efficiently and consistently. Support business development representatives with the tools, data and automated workflows they need to prospect, engage and convert effectively. Build and maintain marketing automation workflows, including campaign journeys, nurture programmes, lead lifecycle processes, lead scoring and CRM integrations. Help maintain and update EquiLend’s WordPress website, including page updates, plugin management, performance improvements, basic troubleshooting and support for the ongoing website redesign. Execute SEO activity across EquiLend’s web properties, including technical SEO checks, on-page optimisation, keyword research and monitoring of organic search performance. Identify, evaluate and implement practical AI use cases across marketing and business development, including AI-assisted workflows, intelligent segmentation, automated reporting and content support. Build and maintain integrations between marketing platforms, CRM, sales engagement tools, analytics platforms and data providers. Develop and maintain marketing analytics and reporting, giving clear visibility into campaign performance, digital channel metrics, pipeline contribution, BDR activity and website engagement. Support the evaluation and management of the marketing technology stack, including tool rationalisation, vendor input, platform onboarding and opportunities to improve team capability. Maintain data hygiene, segmentation integrity and compliance across marketing databases, ensuring alignment with data governance standards and applicable regulatory requirements. Stay current on relevant marketing engineering, automation and AI developments, bringing practical recommendations to the Head of Marketing. What we’re looking for 8+ years experience in a B2B marketing, marketing operations or go-to-market engineering role with a strong technical focus. Experience working in enterprise software, financial technology or another complex B2B environment, with clear exposure to demand generation, pipeline creation or commercial outcomes. Hands-on experience managing paid digital channels, including Google Ads and LinkedIn Campaign Manager. Strong working knowledge of marketing automation platforms and CRM integrations, such as HubSpot, Outreach, Salesforce or equivalent tools. Experience supporting sales or business development teams with automation, tooling, data workflows, sequence automation, intent signals, list building or CRM-based prospecting processes. Working knowledge of SEO principles and tools, including technical SEO, on-page optimisation, keyword strategy and platforms such as SEMrush, Ahrefs or Google Search Console. Experience administering and updating WordPress websites, with enough HTML, CSS and basic scripting knowledge to manage content, troubleshoot issues and implement tracking or analytics configurations. Experience building or maintaining integrations between marketing, CRM and sales platforms using APIs, native connectors or automation tools such as Zapier, Make or similar. Good understanding of marketing data, analytics and attribution, with experience building dashboards or performance reports using tools such as Google Analytics, Looker Studio or equivalent. Practical experience identifying or deploying AI tools in a marketing or sales context, including prompt engineering, workflow automation or generative AI use cases. Strong analytical judgement and problem-solving skills, with the ability to diagnose system issues, design scalable improvements and improve marketing and revenue infrastructure. Clear communication skills, including the ability to explain technical concepts to non-technical marketing, business development and commercial stakeholders. Why EquiLend? Be recognised for your contribution through a discretionary annual cash bonus, linked to individual and company performance. Work flexibly with up to 100 remote working days per calendar year. Take time to recharge with generous annual leave, plus public holidays. Access comprehensive health insurance for you and your dependents from your first day. Receive personal accident insurance from the start of your employment. Connect with colleagues at an annual company-sponsored team retreat, hosted at a new location each year. If relocating from more than 40 miles away, receive hotel accommodation and travel ticket reimbursement. About EquiLend EquiLend is a global financial technology firm at the center of the securities finance industry. Since 2001, we have built the infrastructure that financial institutions rely on to trade, manage, and report. This includes products such as our NGT trading platform, Post Trade Suite, DataLend market intelligence, RegTech solutions, and EquiLend Clearing Services. We operate across North America, EMEA, and Asia-Pacific, working with banks, broker dealers, asset managers, and custodians to bring greater efficiency, transparency, and automation to the securities finance lifecycle. Our teams combine deep market expertise with a focus on building technology that works at scale, under real-world conditions, for some of the world's most demanding financial institutions. EquiLend is Great Place to Work Certified™ in the U.S., UK, Ireland, and India, and has been recognized as Global Data Provider of the Year and Regulatory Solution of the Year at the Securities Finance Times Industry Excellence Awards 2025. Diversity & Inclusion We know that the best solutions come from teams that bring different perspectives, backgrounds, and ways of thinking to the table. At EquiLend, we are committed to building a workplace where everyone feels they belong and aim to reflect this in how we hire, develop, and support our people. We are actively working to ensure our teams are as diverse as the global markets and clients we serve. That means creating an environment where different viewpoints are sought out and where people can do their best work regardless of background. If you require any reasonable adjustments or accommodations at any stage of the recruitment process, please let us know and we will work with you to make it happen. #LI-Hybrid