Description
Let’s be unstoppable together!
Circana is a leading provider of technology, AI, and data solutions for consumer-packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.
At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
Learn more at
www.circana.com.
Our Critical Sales Skills
At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.
Effectively Presents Solutions
: Delivers tailored, compelling solutions that align with customer needs and drive action.
Knows the Buying Influences
: Identifies key decision-makers and understands their motivations and influence.
Manages Buyer Indifference
: Recognizes and explores customer hesitation to uncover new needs or opportunities.
Understands Customer Needs
: Operates as a recognized expert to articulate customer needs in the customer's business language and business context.
Being Resilient
: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
Manages Ambiguity
: Stays focused and calm in uncertain situations; guides others through change.
What will you be doing?
As a Client Insights Principal, you will leverage data and analytic solutions to drive impactful insights that inform business strategies and actions that elevate client performance. You will lead a high-performance team utilizing CIRCANA’s core solution set in tandem with advanced analytic studies to address a broad spectrum of key marketing and sales business questions. The role will act as a player coach with the expectation that this candidate can drive executive engagements but also contribute to the work required to bring forward the most compelling and action-oriented insights.
The Client Insights Principal serves as a passionate advocate for the client in advancing solutions that will best build the client’s long-term business. Collaboration is central to the role’s success. Internally, the Principal can expect to work with the broader Analytics & Consulting team, Consumer & Shopper Insights, Client Insights & Delivery, New Business, Media Center of Excellence, Technology, Retail, and Product Management. Externally, the Principal will work with relevance at all levels up to the C-Suite and across the key functions of Market Research, Marketing, Sales, Shopper Insights, Category Management, Strategy, Brand Management and SRM.
Job Responsibilities
Drive Client Growth: Identify and pursue opportunities to expand client relationships by aligning Circana’s data and software solutions with their strategic goals.
Deliver Insight-Led Solutions: Translate complex data into actionable insights that help clients make informed decisions and achieve measurable outcomes.
Manage the Sales Cycle: Lead end-to-end sales processes including prospecting, needs assessment, solution development, negotiation, and closing.
Collaborate Cross-Functionally: Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success.
Maintain Industry Expertise: Stay current on trends in [retail, CPG, or general merchandise] to position Circana as a thought leader and trusted advisor.
Build Strategic Relationships: Develop and maintain strong relationships with key stakeholders across client organizations, including decision-makers and influencers.
Utilize Sales Tools and Platforms: Leverage Circana’s proprietary platforms (e.g., Unify+, Liquid Data, Intelligence Suite) to support client engagements and solution delivery.
Achieve Revenue Targets: Meet or exceed individual and team sales goals through disciplined pipeline management and strategic account planning.
Champion Client Success: Ensure client satisfaction by proactively addressing challenges, identifying growth opportunities, and delivering consistent value.
Requirements
10 + years of progressive business experience with a strong understanding of manufacturer/retailer industry issues having worked in one or more of the environments below:
Retailer (any channel); Consumer Packaged Goods; Brokerage
Ability to develop and execute strategies and architect business proposals leveraging a cross functional team of service line experts by integrating CIRCANA’s services and solutions and aligning them with specific business needs
Demonstrated ability driving C-level engagements across the broad spectrum of core issues (i.e. performance challenges, merchandising, category management, marketing, etc.)
Proven experience always maintaining manufacturer and retailer perspectives in mind; able to think through multiple divergent paths and understand the implications on the client and CIRCANA
A track record of leveraging innovative solutions with consultative selling to achieve or exceed Circana revenue objectives
General management and P&L responsibility equal to or larger than $20M with a track record of revenue and profit growth through the achievement of short- and long-term objectives
Proven experience and success driving revenue growth through innovation
Impactful executive presence
Ability to translate vision articulated by stakeholders into solutions
Leadership - able to demonstrate leadership of direct reports and complex project teams
Business Insights - able to quickly assess complex client issues and identify root causality versus symptoms
Impact - able to convey technical content and data analytics to all audiences in compelling ways
Undergraduate degree required; Advanced degree preferred
Circana Behaviors
As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:
Stay Curious: Being hungry to learn and grow, always asking the big questions.
Seek Clarity: Embracing complexity to create clarity and inspire action.
Own the Outcome: Being accountable for decisions and taking ownership of our choices.
Center on the Client: Relentlessly adding value for our customers.
Be a Challenger: Never complacent, always striving for continuous improvement.
Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
Commit to each other: Contributing to making Circana a great place to work for everyone.
Location
This position can be located in the following area(s): Cincinnati, OH or Remote US
Prospective candidates may be asked to consent to background checks (in accordance with local legislation and our
candidate privacy notice
)
Your current employer will not be contacted without your permission.
The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
The salary range for this role is $180,000 USD to $200,000 USD.
This job is also eligible for bonus/commissions pay.
We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice. Your current employer will not be contacted without your permission.
You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.
This position is expected to remain open for approximately 30 days and may close earlier if sufficient qualified candidates are identified.
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