Vertical Marketing Lead

Small businesses represent 99.9% of all companies, yet they're still forced to choose between clunky, outdated enterprise phone systems or their personal phones. This multi-billion dollar market has been overlooked for decades, left to cobble together solutions that slow them down instead of helping them grow. Quo is changing that. We bring calls, texts, and customer information together into one easy-to-use, AI-powered platform. We’re not just building a phone system. We’re setting a new standard for how businesses connect with their customers. Driven by our values, we move fast, build with determination, and obsess over delivering value to the businesses that have been underserved for far too long. Today, Quo is trusted by more than 90,000 companies and rated #1 in customer satisfaction on G2 . We’re backed by Y Combinator, Tiger Global, Craft Ventures, Slow Ventures, and other top-tier investors. It’s safe to say we’re onto something big. About the role We’re hiring a Lead Growth Marketer to build and lead our go-to-market strategy for strategic category-specific (industry verticals, etc.) marketing projects. This is a high-ownership, entrepreneurial role for someone who thrives in ambiguity and likes building from zero to one. Operating at the intersection of growth, partnerships, and sales, you’ll drive the go-to-market strategy and activity so we capture each category at scale. You’ll operate with significant autonomy and be expected to craft sharp positioning, build and launch a variety of campaigns, and drive cross-functional momentum to achieve measurable growth. Building relationships in the category ecosystem is core to this role — you’ll be in the field at industry events and conferences, meeting directly with owners and operators, identifying partnership opportunities, and translating those insights into programs that drive growth. This role reports to the Sr. Director, Growth. Some of the things you’ll do: Own the category strategy and outcomes Define and evolve our category-specific go-to-market strategy. Establish and own customer acquisition and revenue targets for the vertical. Partner closely with cross-functional teams to shape our efforts, ensuring we build the right content, features, workflows, and AI capabilities to win. Clarify target segments, positioning, offers, and growth priorities. Drive cross-functional execution Create alignment around priorities and ensure work moves forward with urgency. Partner closely with Growth & Product Marketing, Content, Design, Web, Partnerships, Sales, and Product to bring our category initiatives to life. Identify friction in messaging, onboarding, or the sales process and drive improvements. Identify product gaps or feature opportunities required to win category and work with Product to ensure they’re scoped and prioritized. Launch and test new growth motions Own the outcome, not every channel. In some cases, you’ll drive campaigns end-to-end. In others, you’ll activate existing channel owners to execute within their domains. Design and run structured experiments to learn what drives acquisition and improves conversion. Activate category-specific campaigns, partnerships, or outbound programs. Move quickly, learn fast, and scale what works. Represent Quo in the market Attend key category events and conferences. Build relationships with operators, influencers, and partners in the space. Bring real customer insight back into our messaging and growth strategy. About you 8+ years of experience in growth, product, or go-to-market roles in B2B startups, with meaningful experience serving SMB customers. You have direct experience working at an early-stage startup (Seed–Series B), where you operated with limited structure and helped build systems from scratch. You have a track record of owning clear revenue or acquisition targets and consistently delivering against them. You are AI-native and deeply proficient with tools like Claude Code or similar. You use AI to accelerate research, experimentation, and decision-making. You’re equally comfortable executing hands-on and influencing across teams to drive work forward without formal authority. You’re energized by being in the field, talking to customers, and understanding how an industry truly operates. You’re highly organized and comfortable managing multiple initiatives at once. You have strong project management instincts. You can define plans, set timelines, align stakeholders, and keep work moving. You’re scrappy, resourceful, and biased toward action. Experience working with or selling into Home Services businesses is a strong plus. Compensation The annual base salary range for this position is as follow, plus equity and benefits: SF Bay Area, Los Angeles, Seattle, Portland, Boston, New York, and Washington, DC Metro: $165,000 - $192,000 USD All other US Locations: $147,000 - $173,000 USD Canada: $150,000 - $175,000 CAD The ranges displayed reflect the target for new hire salaries, and within each range, individual pay is determined by your skills and experience, as well as relevant education. Your recruiter can share more and answer questions about the specific salary range during the hiring process. Salary is just one component of Quo’s total compensation package. Your total rewards package will include equity, extensive medical coverage, a monthly lifestyle stipend, and a flexible PTO policy. Who we are As a fully remote company, we thrive as a team. We are curious, ambitious, and dedicated to our work. We value trust above all else, and have a strong bias for action. If you're looking for a place to do your life's work, please get in touch. We'd love to hear from you. And remember, there's no such thing as a 'perfect' candidate. We're looking for optimists with grit and determination, who are excited to face the challenges of a growing startup. Quo is the type of company where you can grow, and we encourage you to apply for this role even if you don't think you meet all the requirements. We are committed to creating an inclusive and diverse work environment. It is important that you are able to bring your authentic self to work every day. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. #LI-Remote #PostLI