Responsibilities: • Identify target user groups and carry out interviews or other types of inquiry to help understand user needs. • Ensure the creation and implementation of customized experiences for the digital user • Produce high-quality solutions through flow diagrams, graphic designs, storyboards, and site maps. • Guide the implementation of UX research techniques and testing activities to assess user behavior. • Maintain a competitive edge against competitor products and industry trends. • Perform tests on user interface elements such as CTAs, layouts, target links, landing pages, and banners. • Understand product specifications and user psychology and predict what might work for both.